NEW YORK, July 14, 2015 /PRNewswire/ -- Horizon Media, the largest and fastest-growing, privately held media services agency in the world, and the ASICS World Series of Beach Volleyball (ASICS WSOBV) are proud to announce a new partnership that will expand and engage audiences for the largest international beach volleyball event in the world outside of the Olympic Games.
A trio of the agency's specialty practices – Scout Sports and Entertainment, InsideOut, and Bungalow Horizon – will work with organizers to bring a whole new level of viewership and engagement to the third annual ASICS World Series of Beach Volleyball, which will be held August 18-23 in Long Beach, Calif., and broadcast nationally on NBC and NBCSN.
"We are excited to partner with Horizon to further expand the reach of the ASICS World Series of Beach Volleyball, which has proven extremely popular among fans in our first two years," said Leonard Armato, Founder of the ASICS World Series of Beach Volleyball. "The tournament and accompanying beach festival were a huge success last year, and with our event serving as the last official qualifier in the United States before the Rio 2016 Olympic Games, we know there will be significant interest this summer."
Horizon's sports and entertainment marketing practice, Scout Sports and Entertainment, is spearheading the partnership and responsible for all sponsorship assets and analysis. InsideOut, Horizon's live event production unit, has been tasked with event facilitation and production, while Bungalow Horizon, the agency's branded content production division, will produce the un-scripted content for the week-long telecast.
"We are thrilled to participate in the creation of a new multiplatform event that captures both the DNA of beach lifestyle, combined with a highly recognized competitive sports platform," said Robert Friedman, CEO of Bungalow Horizon.
"I have focused on joint ventures and acquisitions to further build out the agency's owned-event and content production capabilities to provide content-ownership opportunities for our clients," said Bill Koenigsberg, President, Founder and CEO of Horizon Media. "Horizon is an integrated media powerhouse with capabilities beyond our core media planning, buying and activation, and collaborating with the ASICS World Series of Beach Volleyball allows our clients to engage audiences in new ways."
"We are thrilled to be partnering with such a world class property as the ASICS WSOBV," said Jon Venison, Founding Partner, InsideOut Sports & Entertainment. "I look forward to working together to bring maximum production value to the project for many years to come."
CELEBRATING 'ALL THINGS BEACH'
The ASICS World Series of Beach Volleyball is a ground-breaking, week-long sports and lifestyle festival celebrating "all things beach," including sports, music, culture and community.
This unprecedented event brings more than 128 of the world's top beach volleyball players and their fans together in a way that's never been seen in the world of professional sports. With free general admission every day of the event, it's a great opportunity for fans to see world-class players in action, while also enjoying a free-admission music festival and beach-community environment.
"Partnership with the ASICS World Series of Beach Volleyball provides our clients with an incredible opportunity to hold a true ownership position in a multi-platform lifestyle event," said Michael Neuman, Managing Partner at Scout Sports and Entertainment, a part of Horizon Media. "We are thrilled to help elevate this global sport and lifestyle event to an even bigger stage."
An official FIVB Grand Slam event broadcast on NBC and NBCSN, the ASICS WSOBV garnered more than 2.2 million domestic TV viewers (10 million globally) and over 750 million media impressions in 2014.
While volleyball superstars such as 3-time Olympic gold medalist Kerri Walsh Jennings, April Ross and Phil Dalhausser take center stage at the ASICS WSOBV, players of all skill levels and ages will also have the opportunity to compete in co-ed and single gender four and six-man, youth, and collegiate tournaments throughout the week.
For more information about the ASICS World Series of Beach Volleyball, visit www.wsobv.com.
About ASICS World Series of Beach Volleyball
The ASICS World Series of Beach Volleyball is an unprecedented event that brings the world's greatest beach volleyball players and their fans together in a way that's never been seen before. Sanctioned by FIVB, the sport's international governing body, the ASICS World Series of Beach Volleyball is the premier event in the sport plus more; it's a week-long festival celebrating "all things beach," including sports, music, culture and community.
About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.
The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $5.2 billion and over 1,100 employees.
The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.
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SOURCE Horizon Media