Popular Science Honors MICHELIN Premier® A/S Tire With 'Best Of What's New' Award

GREENVILLE, S.C., Nov. 19, 2014 /PRNewswire/ -- The editors of Popular Science have selected the MICHELIN® Premier® A/S tire as one of the Top 100 innovations of 2014. Named to the magazine's annual Best of What's New list in the Automotive category, the revolutionary MICHELIN Premier A/S tire with EverGrip™ features an evolving tread design and high-traction rubber compound to deliver exceptional levels of wet grip providing enhanced safety even as the tires wear down.

"We are honored to have the Michelin Premier A/S recognized as a significant leap forward in innovation by the world's largest science and technology magazine," said Scott Clark, chief operating officer of Michelin North America's passenger and light truck tire division. "The Premier A/S reflects our continued commitment to staying on the leading-edge of research and development so that we can continue to provide consumers with new products that make their driving experience safer and more enjoyable."

Even when worn, the MICHELIN Premier A/S tire with EverGrip technology still stops shorter on wet roads than the leading competitors' brand new tires[1]. The MICHELIN Premier A/S tire provides confidence over time when driving on wet roads through a combination of hidden grooves in the shoulder that emerge as the tire wears down, expanding rain grooves around the center that widen over time to continue to evacuate water and a unique rubber compound that continues to deliver enhanced wet grip performance.

Labeling the Premier A/S the "No-Slip Tire," the editors wrote, "On wet roads, treads siphon away water, making it less likely that the car will skid or hydroplane. Still, drivers often wear tires until they're nearly bald. Adapting to consumer behavior, Michelin designed grooves that widen over time (the opposite of most tires) as well as grooves that emerge as the tire wears down. The Premier A/S is also built from a new high-silica compound that provides better traction in the rain."

Each year, Popular Science editors review thousands of new products and innovations and choose the top 100 winners across 12 categories for inclusion in the annual Best of What's New issue. To win, a product or technology must represent a significant step forward in its category. 

"For 27 years, Popular Science has honored the innovations that surprise and amaze us – those that make a positive impact on our world today and challenge our view of whatʼs possible in the future," said Cliff Ransom, Editor-in-Chief of Popular Science. "The Best of Whatʼs New Award is the magazines top honor, and the 100 winners − chosen from among thousands of entrants − each a revolution in its field."

About Michelin

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs more than 22,000 and operates 19 major manufacturing plants in 16 locations.

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[1] Based on internal wet braking tests at 40 and 50 MPH versus Goodyear® Assurance® Tripletred™ A/S tires in sizes 235/55R17(99H) and P215/60R16(94V), Bridgestone® Turanza™ Serenity Plus in size 215/60R16(95V) ; using MICHELIN® Premier® A/S tires in sizes 235/55R17(99H) and 215/60R16(95V) buffed to 5/32 of tread. Actual on road results may vary.

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SOURCE Michelin

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