"Destination websites of both large and niche publishers provide marketers crucial direct contact with very engaged audiences, " says Marcos Baer, president of Portada, the leading networking solutions platform for dynamic tech, marketing and media companies. The voices demanding alternatives to the "duopoly" of Facebook and Google are growing louder, suggesting that Adsmovil could emerge as a leader at just the right time. While Google and Facebook took over 77% of the US$12 billion-dollar increase in global online ad spend in 2017, more and more advertisers are questioning the assumption that they can operate a successful campaign within the confines of Facebook and Google's "walled gardens."
It is important to not only recognize the diversity that exists within the Hispanic American population but also find a team with the know-how to build campaigns that really reach such a diverse demographic. "Mexicans have different taste and buying habits than Dominicans or Argentinians. Adsmovil helps you deliver more effective media because we realize the differences and can target more appropriately. As a result, you will have better-performing campaigns," says Adriana Daantje, Global Product Director at Adsmovil. Adsmovil is a Global Mobile Advertising Solutions company with local presence and offices in Brazil, Mexico, Colombia, Argentina and the United States. The company focus on U.S. Hispanic and Latin American markets allows their clients to reach more than 100 million mobile users.
"Smart" Hispanic Population
Seven in 10 of the 58 million U.S. Hispanics now use a smartphone, and more are bypassing desktop and laptop computers completely in favor of tablets and mobile. "Taking into account that Hispanics are heavy mobile users and even use their mobile devices as their primary access to the internet, we always include mobile in all our communication strategies. In fact, we always recommend clients having a mobile-first approach when implementing any digital campaign," Gonzalo del Fa, President of GroupM Multicultural asserted. With some help from their expertise in Hispanic mobile behavior, mobile ad network Adsmovil topped the latest comScore Mobile Metrix® in both the Hispanic Mobile and Total Mobile Audience reach categories.
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Portada (www.portada-online.com) is the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas. Portada members receive top business leads through a guaranteed amount of annual meetings with brand marketing executives. To align your brand with Portada networking solutions, events and digital media properties, please contact Daniela Landa at Daniela@portada-online.com