Portada's Panregional Summit: 10 Key Questions You Will Get Answered on June 3

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May 20, 2010, 09:00 ET

MIAMI, May 20 /PRNewswire/ -- Key decision makers in the Latin Advertising and Media world (Latin America, Spain and U.S.) will be present at Portada's 2010 Panregional Advertising and Media Summit to take place on June 3 in Miami's Mandarin Oriental Hotel.

Attendees will get the following 10 Key Questions Answered:

1) What are the best practices in reaching Latin consumers worldwide? Language, culture and content, not geographic distance play a crucial role in the new borderless world. Hear from high level marketers of Group M, Sony, MasterCard, Microsoft and Sol Melia how to best reach Latin Audiences worldwide.

2) How does one of the top ten financial institutions in the world plan its Latin American Advertising? Enrique Arribas, Advertising and Sponsorships Director, Grupo Santander will provide an in-depth presentation on "How a Global Spanish Bank Markets to Latin Americans."

3) What are the new trends in Panregional media buying? Many insights by key media buying and planning executives from Starcom, MPG and OMD.

4) Why does a blue-chip digital media agency think that Latin America has the greatest digital disconnect in the world? Hear a detailed explanation by Joe Crump. Vice President, Strategy & Planning at Razorfish.

5) The Latin American free newspaper market is booming. What are the opportunities ahead? Per Mikael Jensen, CEO, Metro International, the worlds largest publisher of free newspapers, will provide his expert views.

6) Who is the new kid on the "panregional media block"? Antonio Buades, Commercial, Research and New Business Director, Union Radio, a global Spanish-radio broadcaster will provide an answer.

7) How are new content delivery mechanisms impacting consumption of Latin Audiences worldwide? Hear what Sue Cross, the executive responsible for the Associated Press' operations in the Americas, has to say. Plus the latest research by Forrester's Roxanna Strohmenger.

8) What content do Latin Audiences worldwide like the most? Major experts from Union Radio, Discovery, Grupo Diarios America and Televisa, will answer this questions.

9) What is South-North Marketing? Multilatinas and other Latin American companies are important advertisers in the Northern Hemisphere. A discussion of this new phenomenon by two major Brazilian players.

10)… And most importantly: Will You be able to develop New Business?

This is a question you will get answered by hundreds of blue chip clients and prospects during several networking opportunities at the Mandarin Oriental Hotel.

SUMMIT PROGRAM

To download the program please click here.

REGISTRATION

Or call our Online Sales Director Nicolas Miranda at 1-800-397-5322 ([email protected]), from outside the U.S. please call 212 685 44 41.

SPONSORS

The following companies are premium sponsors of the Summit:

Sponsor of the Panregional Advertising and Media Awards:

El Mundo Americas/Unidad Editorial (http://www.elmundo.es/america/)

Leader Sponsors Plus:

DirecTV Latin America (http://www.directvla.com/) and

Union Radio (http://www.unionradio.com/)

Leader Sponsors: