Porter Capital Delivers Critical Bridge Financing for Fast-Growing Advertising Firm

BIRMINGHAM, Ala., March 20, 2025 /PRNewswire/ -- Porter Capital, a trusted leader in alternative financing, has provided a strategic $3 million credit facility to Dealer Alchemist, a rapidly growing automotive advertising technology firm based in Colorado. This firm, ranks in the top 3% of all Google advertising partners for 2025, specializes in dealership website creation, customer acquisition, and boosting website traffic for automotive dealers nationwide.

Despite its strong financial performance, excellent credit, and a growing client base, Dealer Alchemist faced unexpected funding challenges after acquiring another business. The acquisition altered the company's legal status, rendering it ineligible for its existing Small Business Administration (SBA) loan. The transition to mid-tier financing proved difficult, as many lenders viewed the firm as a risk despite its high credit rating, proven success and multiple placements on the Inc. 5000 list of America's fastest-growing private companies.

Recognizing the urgent need for short-term financing to bridge the gap between the SBA loan and a new bank line of credit, a banker from a top ten North American bank referred the company to Porter Capital. With extensive experience in tailored financing solutions, Porter Capital stepped in to provide the flexibility and speed needed to stabilize the company's cash flow.

"We were in a tough spot—our business was thriving, yet securing financing on reasonable terms was far more difficult than we ever anticipated," said Dealer Alchemist's Founder and CEO, Shean Kirin. "Other lenders saw our situation as an opportunity to take advantage, offering high rates and unreasonable fees. Porter Capital was different. They listened, understood our position, and provided a fair and scalable solution when we needed it most."

One challenge Porter Capital identified was the firm's prebilling structure, a practice that most invoice factoring agreements don't accommodate. Rather than walking away, Porter Capital's team developed a customized funding solution, incorporating specific contract stipulations to mitigate risk while ensuring the client's continued growth.

The Founder and CEO, Shean Kirin added, "Porter Capital was there exactly when we needed them. We were incredibly stressed due to the unique circumstances surrounding our recent acquisition of another company and the growing need for receivables financing. The Porter team was professional, efficient, and proactive. The entire process was seamless. Everything was electronic, the documentation was simple, and their team worked on our schedule."

Porter Capital structured the credit facility to fuel the company's growth while ensuring a seamless transition back to traditional bank financing once the SBA loan was repaid and the business trajectory continued post-acquisition. This approach ensures businesses receive the capital they need now without compromising their future financial position.

"This deal highlights our ability to move fast, think creatively, and provide practical solutions where traditional financing falls short," said John Cox Miller, Senior Vice President, National Sales Manager of Porter Capital. "We take pride in not just funding businesses, but in supporting their long-term success. Many growing companies find themselves between banks and stuck in transition periods that can feel overwhelming. Porter Capital is here to bridge that gap with solutions tailored to their needs."

About Porter Capital
Porter Capital Corporation was founded in 1991 by brothers Marc and Donald Porter in Birmingham, AL. The company provides working capital solutions to businesses nationwide across various industries. As a direct lender and factoring company, Porter Capital has funded billions since its inception. It offers Invoice Factoring and Asset-Based Credit Lines of up to $25 million. The Porter businesses continue to grow by delivering working capital solutions with a focus on personalized, dedicated customer service, while maintaining speed and efficiency. To learn more about Porter Capital Corporation and how it can support your business, call 1-888-865-7678, email [email protected], or visit www.portercap.com.

CONTACT: Michelle Milhoan, [email protected]

SOURCE Porter Capital