Porter Novelli Launches AIM Sports Reputation Management Service with Former NFL Player and NCAA Coach Bill Curry

New Service to Help Sports Organizations Prevent and Mitigate Brand Damage

Mar 26, 2014, 09:00 ET from Porter Novelli

NEW YORK, March 26, 2014 /PRNewswire/ -- Global public relations leader Porter Novelli today announced the launch of AIM Sports Reputation Management, a specialty service dedicated to providing college and professional athletic programs with assistance in leadership, ethics and brand management. Porter Novelli teams up with Curry, Wellborn and Battcher, a professional development and communications firm led by former NFL player, NCAA coach and ESPN analyst Bill Curry to design and deliver the new standard for sports ethics and crisis communications.

"The mission of AIM Sports Reputation Management is to help sports organizations prevent reputational threats from happening, and to mitigate them if they do occur," said Brad MacAfee, senior partner, president, North America, Porter Novelli. "We are confident our team of experts offers everything an athletic organization needs to prevent and manage a crisis."

Unlike other offerings in the market that focus solely on crisis management, AIM Sports Reputation Management is designed to help sports organizations avoid reputational harm, monitor for potential issues and manage through crisis situations. AIM Sports Reputation Management provides direct, hands-on reputation management suited to an organization's strengths and challenges, through a combination of coaching, academic, legal and PR expertise.

"In addition to teaching teams and organizations how to manage their reputations, we want to bring personal integrity back to collegiate and professional sports," said Bill Curry. "These athletes are admired not just by their peers, but by fans and younger generations alike. They need to understand their actions – on and off the field – have far-reaching implications for their teammates, coaches and institutions."

Providing a wide range of services to professional and collegiate sports organizations and individual players, AIM Sports Reputation Management focuses on leadership development, crisis preparedness and management, social media auditing, proprietary real-time monitoring of news and social media conversations, spokesperson media training, media relations and coach and administrator consulting.

For more information about AIM Sports Reputation Management, please visit AIMSportsRep.com and @AIMSportsRep.

About Porter Novelli
Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change – going beyond just "solving a problem". The result is greater than just influencing people – Porter Novelli makes them believe.

For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Curry, Wellborn & Battcher Curry, Wellborn & Battcher, LLC ("CWB") provides leadership and success coaching, keynote addresses, media training, social media education, crisis communications, and other communications-related services to a variety of corporate, educational, and sports-affiliated clients. CWB is led by the legendary Bill Curry, who reached the pinnacles of his professions as an NFL player, NCAA football coach and ESPN commentator. Communications expert Jeff Battcher and Atlanta attorney Pete Wellborn round out the CWB team. With every appearance, Bill entertains, educates, and inspires, while communicating personalized messages about perseverance, teamwork, and other "Great Trait" qualities. More information about CWB, including booking details, is available at www.billcurry.net.


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