WASHINGTON, June 29, 2017 /PRNewswire-USNewswire/ -- Porter Novelli recently released nationally representative and inside the beltway survey results that revealed what most American voters and D.C. policy-insiders think about the new administration's trade agenda. The study revealed that 53 percent of Americans believe changes will be made to NAFTA before the 2018 midterms, yet, only a third of D.C. policy-insiders agree (33 percent.)
When asked which relationship had deteriorated most since the current administration took office, 38% of policy-insiders believe Germany's relationship with the U.S. has deteriorated the most, while, while most American voters are more confident in their assertion with 50 percent saying Mexico, followed by Germany at 25 percent. A close second to Germany, 36% of policy insiders agree with Americans that the American Mexican relationship has suffered most.
The new survey data was released as part of the Global Entrepreneurship Export Exchange (E3) Conference, where more than 40 embassies came together to engage in open-panel discussions, presentations and networking sessions that examined foreign relations and the changing landscape of global trade.
Acting U.S. Under Secretary of Commerce Israel Hernandez, Presidential Ambassador for Entrepreneurship Nina Vaca and former U.S. Department of Homeland Security Assistant Secretary and EVP of Porter Novelli Sean Smith were among experts who shared their insights on expanding businesses overseas and communicating strategically.
"The best practices for entering a new market: generate and understand data, develop a strong communications and public affairs plan, and think about the market you are expanding from," said Smith. "When it comes to doing business globally or domestically, it's important to build trust and goodwill with the audience that matters most to you."
In addition to participating in a panel discussion on global brands and reputation management, Smith sat down with embassy leaders from Mexico, Spain, Georgia, Australia, Peru and Chile as well as the Minnesota Department of Employment, to discuss what challenges and issues each face in their markets.
"Understanding the challenges small businesses and entrepreneurs face starts with understanding the market in which they are functioning," shared Smith. "At Porter Novelli, we work to evaluate an entire ecosystem in order to make the most precise and targeted recommendations, whether for a large corporation or a one person shop looking to go global."
Porter Novelli conducted an omnibus survey among 1,000 US adults to gauge the opinion of the general public surrounding international trade and policy. The survey was run by Critical Mix on Thursday, June 1st with a margin of error of +/-3.1%.
About Porter Novelli
Porter Novelli is a global public relations agency built on a rich heritage of marketing for social good. We've been motivating people to change deeply ingrained behaviors rooted in cultural and social norms for more than 40 years. Porter Novelli is a different kind of agency—and we recognize, respect and champion companies with the spirit, drive and tenacity to do things differently. We like taking on big challenges, and even bigger challengers, and we seek out clients who feel the same way—clients who have the conviction to tell their own story, and the courage to innovate from who they have been into who they know they can be. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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SOURCE Porter Novelli