Porter Novelli Unveils PNConnect

Global Digital Marketing Team Helps Brands Become Publishers

Jul 08, 2013, 14:22 ET from Porter Novelli

NEW YORK, July 8, 2013 /PRNewswire/ -- Global public relations leader Porter Novelli today announced the introduction of PNConnect, a worldwide team of digital marketing experts that delivers brand publishing programs.

PNConnect helps its clients, which include several Fortune 100 companies, establish and maintain meaningful relationships with stakeholders through compelling content that goes beyond creating awareness, to shaping opinions and behavior.

"It's critical that brands build a narrative across multiple platforms to ensure that they are connecting effectively with their direct stakeholders and the wider community," said Karen van Bergen, CEO, Porter Novelli. "PNConnect does just that by bringing together the combined digital resources of social media marketing, creative production, promotions and Web development to create and disseminate discrete but related and relevant content across all digital media. All of this delivers connections between organizations and stakeholders that are even greater than our clients expect."

PNConnect helps its clients plan, produce, publish and promote approximately 1,000 pieces of content every day. The global team provides a full-service offering that spans Web and CMS development, video production, digital advertising planning and creative, as well as producers and community managers. A key differentiator is PNConnect's premium content offering, which enables clients to engage more deeply with their audiences at critical moments in the brand calendar.

The result is an end-to-end narrative delivered across earned, owned and paid media, ensuring that audiences see and interact with content when and where it is most relevant to them. The PNConnect approach has evolved through years of building and managing successful digital publishing programs that yield measurable business impact.        

"What makes the PNConnect approach stand out for our clients is the fact that our senior leadership team comprises experts in a range of digital and communications fields who work seamlessly across borders and across clients in the day-to-day business of telling our clients' stories," added Rich Cline, senior partner, global head of technology and senior leader of PNConnect. "We are truly pioneers in this area: we started developing content-focused programs for clients almost 10 years ago and we were among the first global PR firms to have a paid media team and a creative group working in lockstep with communications professionals.  PNConnect was built purposefully to address clients' needs, and we have a proven approach to driving narratives that develop relationships, change how organizations communicate, and, ultimately, drive measurable business impact."

About Porter Novelli

Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, we deliver best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change-- going beyond just "solving a problem." The result is greater than just influencing people – Porter Novelli makes them believe.

For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

Contact: Catherine Sullivan Catherine.Sullivan@porternovelli.com  212.601.8315

SOURCE Porter Novelli