Porter Novelli Welcomes Matic, Marcus, Markevics, Normoyle and Forman

NEW YORK, Nov. 1, 2010 /PRNewswire/ -- Global public relations leader Porter Novelli announced today the addition of five respected communications professionals to the agency's brand marketing, strategic planning, digital strategy and social media teams. Julie Ann Matic joins as vice president on the Procter & Gamble business; Alan Marcus will serve as senior vice president on the Monster Worldwide business; Loretta Markevics joins as senior vice president, planning; John Normoyle joins as a digital strategist; and Izzy Forman joins as director, national blogger relations.

"The ability to attract such accomplished and talented communications professionals is a distinct competitive advantage," said Lisa Rosenberg, senior partner, managing director, Porter Novelli. "To ensure we are consistently drawing and retaining the best minds in our industry, Porter Novelli is committed to fostering a results-driven culture of creativity and collaboration that inspires and motivates our teams internally while driving strategic insights and success for our clients globally."

• Julie Ann Matic, vice president on Procter & Gamble, has a career rooted in developing successful integrated marketing communication plans for category leaders in consumer packaged goods, consumer electronics and emerging technologies. Before coming to Porter Novelli, she was assistant vice president at Coyne PR, where she managed such accounts as Casio America, Inc., Kraft Foods, and Experian Consumer Direct.

• Alan Marcus, senior vice president on Monster Worldwide, brings more than 15 years of public relations experience to the agency. Prior to joining Porter Novelli, Marcus served as vice president at MWW Group, where he managed PR and media strategies for Volkswagen Group of America. Before that he was a vice president at Ketchum in New York, where he developed strategic marketing communications campaigns for Cadbury North America and Dr. Pepper Snapple Group.

• Loretta Markevics, senior vice president, strategic planning and research, draws from more than 12 years of strategic planning experience. Before Porter Novelli, Markevics served as senior vice president, senior strategic planner at McCann Erickson working on clients including Black & Decker, Dentyne and Pfizer. She was also a partner at G2 Branding and Design, a division of Grey Global Group, where she headed up integrated strategic planning, including shopper marketing, for clients including Procter & Gamble and the Absolut Spirits Company.  During her career, she also has handled planning responsibilities for a number of brands for Diageo, Dannon and Church & Dwight.

• John Normoyle, digital strategist, previously served as the digital new media manager for the Clinton Foundation in New York, where he managed digital operations including social media strategy, website design, content development and online fundraising campaigns. He also supported recruitment strategies and worked across programs such as HIV/AIDS, climate change, childhood obesity, the Clinton Global Initiative and the Clinton Presidential Center.

• Izzy Forman, director, national blogger relations, joins Porter Novelli from 360i, where she headed up blogger communications and was instrumental in forging significant relationships with highly respected bloggers on behalf of her former clients and her former agency, among them The Huffington Post, Gawker Media and Pop Candy. Her blogger expertise spans mommy, personal health/wellness, food/spirits, personal technology and celebrity/entertainment categories. 

"Porter Novelli is thrilled to welcome such extremely accomplished communications professionals to the agency's strong brand marketing, strategic planning, digital and social media teams," Rosenberg continued. "Their experience, knowledge and global perspective will allow us to continue to provide clients with the vision and judgment needed to help inspire change among their target audiences."

About Porter Novelli

A global public relations leader, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC). In 90 offices in nearly 60 countries, Porter Novelli combines the power of immersion with the rigor of research to create deep human insights that enable us to transform the opinions, beliefs and behaviors of those who matter most to our clients. For additional information, please visit www.porternovelli.com.

SOURCE Porter Novelli