Porter Novelli Wins Best Use of Analytics For Timberland Workshop At 2014 PRWeek Awards

NEW YORK, March 21, 2014 /PRNewswire/ -- Global communications leader Porter Novelli captured Best Use of Analytics for "The Timberland Workshop: Analyzing Style Conversation" at the PRWeek Awards 2014.

The awards were presented in a ceremony held in New York City on March 20, 2014.

PRWeek is a leading journal for public relations and corporate communications professionals. The agency also was shortlisted in both the public sector and community relations categories for its work on behalf of the San Diego International Airport.

"It is a tremendous honor to have earned this award and recognition for our clients from PRWeek," said Porter Novelli CEO Karen van Bergen. "This truly underscores the breadth of our expertise---from an awareness campaign that exponentially grew followers and favorability, to a sophisticated use of analytics to showcase a brand's relevance to a key consumer audience. This work has made a transformative impact on our clients' businesses and put them in a position to realize even greater results. That truly is the best reward of all."

The Best Use of Analytics award honors the campaign, project or program that demonstrates the most effective use of research and evaluation in both setting goals and measuring success. The Strategic Planning, Analytics & Research team at Porter Novelli used a combination of social media tools & live analysis to gather insights about the consumers, influencers and media driving conversations about Timberland and style online.  Porter Novelli used those insights to create The Workshop – a one night panel, party and style lab – to celebrate the launch of Timberland's new global brand campaign, Best Then. Better Now.  The Workshop kicked off in Brooklyn, New York and rolled out to 9+ countries, driving conversation about Timberland as a stylish brand among Millennial consumers around the world.

Porter Novelli also provided communications support for the largest project in the San Diego International Airport's history, the $1 billion Green Build expansion. The campaign achieved increased awareness through triple-digit year-over-year growth in social media followers and nearly 900 media placements, enabling the airport to maintain its superior customer service ratings.

The PRWeek Awards are an annual event honoring the top campaigns, agencies and practitioners of the past year, and are judged by a panel of public relations executives from agency, corporate and government teams, as well as public relations education professionals.

About Porter Novelli

Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, we deliver best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change-- going beyond just "solving a problem." The result is greater than just influencing people – Porter Novelli makes them believe.

For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

Contact:
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SOURCE Porter Novelli