PORTLAND, Ore., June 15 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced an agreement with Post-Newsweek (NYSE: WPO), owner and operator of six major market television stations, to provide ABC-affiliate WLPG in Miami and NBC-affiliate KPRC in Houston with media measurement from Rentrak's leading local market service, StationView Essentials.
In order to provide its advertiser and agency clients with a better understanding of audience behaviors based on stable data, Post-Newsweek chose Rentrak to capitalize on the company's Database Currency in these top media markets to attract direct marketing dollars spent by advertisers and to increase advertising dollars by proving audiences are staying tuned through commercials and are reaching the consumers with a propensity to buy the product.
"Rentrak's StationView Essentials is a ratings service that we believe will help our advertisers measure the effectiveness of their commercials and enable us to use a basket of currencies to program to our viewers and sell to our advertisers," said Alan Frank, President & CEO, Post-Newsweek Stations. "Using StationView Essentials, we have access to the largest and most-detailed audience information available and we believe this will help our advertisers' understanding of our audience and further reflect the remarkable value we provide."
Available in all 210 local TV markets, Rentrak's StationView Essentials service is uniquely equipped to provide the television Database Currency using the only fully-integrated system of detailed satellite, telco TV and cable viewing information from millions of televisions nationwide. There are 25 stations in 13 markets currently subscribing to Rentrak's Database Currency which provides the industry with a clear view of TV audiences through access to Rentrak-proprietary qualitative metrics such as Ad Retention indices, Program "STICKINESS"/Engagement factors and Brand-based Station "Heat Maps" (retail trading area and political district ratings).
"Stations are ready and are looking for census-like measurement of their audience," said Bill Livek, CEO of Rentrak. "More and more station group owners like Post-Newsweek are turning to Rentrak to help expand their great industry to the next level."
About Rentrak Corporation
Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.
Post-Newsweek Stations is owned by The Washington Post Company (NYSE: WPO), a diversified education and media company. Post-Newsweek Stations owns and operates six television stations: WDIV, the NBC affiliate in Detroit; KPRC, the NBC affiliate in Houston; WPLG, the ABC affiliate in Miami; WKMG, the CBS affiliate in Orlando; KSAT, the ABC affiliate in San Antonio; and WJXT, an independent in Jacksonville. Post-Newsweek also has ownership interests in LATV Networks and Internet Broadcasting (IB).
SOURCE Rentrak Corporation