Postano 2.0 Introduces Advanced Social Media Curation And Fan Engagement For The Visual Web

PORTLAND, Ore., Nov. 20, 2013 /PRNewswire/ -- On the heels of the recently completed divestiture of the MDMS business line for approximately $22 million in cash, TigerLogic Corporation (Nasdaq: TIGR)  today announces Postano 2.0, a significant update to the social curation, fan engagement, and visualization platform. With Postano 2.0, marketers will have unprecedented visibility of fan activity across all major social networks and can easily curate and publish the best of this content into social hubs, event displays, in-store displays, command centers, and within mobile apps. Brands love Postano for its power to immediately source content from a wide variety of social networks and its ability to aggregate and curate that content for truly engaging fan experiences.

(Photo: http://photos.prnewswire.com/prnh/20131120/LA20587-a)

(Photo: http://photos.prnewswire.com/prnh/20131120/LA20587-b)

The ability for people to capture posts, images, and video, and instantly share them across the social web, has increased a marketing team's ability to engage. Social and digital managers, CMOs, event producers, and heads of retail at all levels want to leverage the latest in fan-based, image-centric web publishing and display technology.

Major feature updates to Postano 2.0 Include:

• A single dashboard to provide visibility across all social streams
• The industry's fastest moderation workflow for efficient social curation
• The first native mobile moderation apps for iPhone and Android in the industry
• Multiple advanced social visualizations built entirely with customizable HTML5 for content that looks great on every size screen from smartphones to the world's largest LED screen arrays

Harnessing the Visual Web

With the power of advanced CSS and Javascript, Postano 2.0 introduces four new visualization options including a carousel widget for homepages, an editorial social hub for story driven webpages, a mobile optimized visualization for native mobile app integration, and a multi-tile animated visualization for events and retail displays. These new visualizations add to the growing library of designs and are customizable by brands or their agencies with CSS.  

"Postano 2.0 was redesigned from the ground up as a SaaS platform with scale and performance as critical components," said Justin Garrity, SVP of Product and Marketing of Postano, TigerLogic. "As fans post more and more visual content to an ever growing portfolio of social networks, Postano 2.0 has been designed to quickly surface that content and facilitate monitoring and curation from any location 24/7. The redesigned Postano 2.0 web app with split view moderation and the new native iPhone and Android apps set a new standard for social monitoring and curation platforms."

Supporting Quotes:
"Curating fan content is a compelling way to increase loyalty and activate fan behavior. Postano's new platform provides our clients with the tools necessary to see, and publish, the best social content to stimulate earned media and drive revenue. Our recently announced financing coupled with the launch of Postano 2.0 creates a unique and compelling enterprise approach to the social mobile marketplace. We are firmly positioned as the leader in our space and look forward to working with our rapidly growing list of customers, including the L.A. Kings."

-Tom O'Keefe, SVP Social and Mobile, TigerLogic

"As soon as our fans see Postano up on the massive screen at Staples Center, they instantly plan on how to participate. Postano turns our existing fans into social sharing heroes. Postano makes it incredibly easy and fast to find the best fan content, and the new mobile app allows me to moderate our social content on the go, from anywhere inside the arena."

- Pat Donahue, Manager of Digital Media, Los Angeles Kings Hockey Club

About Postano
If you are responsible for a brand or organization's social media marketing, digital marketing, retail, event management, or content marketing programs and want to learn more about Postano, please visit www.postano.com. Postano customers include Zagat, Google, L.A. Kings, Nine West, GUESS, Callaway, Evernote, Dell, Nike, Mindjet, Smirnoff, Jack in the Box, The Sierra Club, Oregon Ducks, Microsoft, Ogilvy, and many others.

About TigerLogic Corporation
TigerLogic Corporation (Nasdaq: TIGR) is a global provider of social and mobile cloud based platform solutions for enterprises. TigerLogic's offerings include Postano, the visualization and curation platform for cross-channel social engagement; Omnis Studio, the cross-platform solution platform for rapid mobile application development; Storycode, the Adobe DPS design studio for enterprise app development; as well as advanced search enhancement tools. More information about TigerLogic and its products can be found at http://www.tigerlogic.com.

The foregoing release contains forward-looking information, including statements including statements about the closing of the sale of the MDMS business, the anticipated use of proceeds therefrom, TigerLogic's strategic focus, and the capabilities and expected uses and benefits of the Postano platform. Any forward-looking statements are subject to risks and uncertainties, and actual results could differ materially due to several factors, including the success of the research and development efforts to develop new products and to penetrate new markets, the market acceptance of the  new products and updates, technical risks related to such products and updates, TigerLogic's ability to maintain market share for its existing products, the availability of adequate liquidity and other risks and uncertainties. Please consult the various reports and documents filed by TigerLogic with the U.S. Securities and Exchange Commission, including but not limited to TigerLogic's most recent reports on Form 10-K and Form 10-Q for factors potentially affecting TigerLogic's future financial results. All forward-looking statements are made as of the date hereof and the Company disclaims any responsibility to update or revise any forward-looking statement provided in this news release.

TigerLogic, Postano, yolink, Omnis, and Omnis Studio are trademarks of TigerLogic Corporation. Storycode is a trademark of Storycode, Inc. All other trademarks and registered trademarks are properties of their respective owners.

SOURCE TigerLogic Corporation