Postano Helps College Athletic Departments Drive Fan Engagement and Social Media Participation at Major College Sporting Events
PORTLAND, Ore., Oct. 30, 2013 /PRNewswire/ -- Postano, the social platform by TigerLogic Corporation (Nasdaq: TIGR), now allows universities and colleges to create social media command centers, social displays on campuses and in stadiums, and social hubs for websites all with a single platform. The University of Virginia, University of Oregon, and Arizona State University, among others, are using the Postano platform to see, connect, and engage with fan-centric social media messages, images, and videos during college football games and throughout the season.
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Social networks are the most popular media channels for college athletic fans to engage, celebrate, and share great game moments during live games and events. When fans see their photos, videos, and messages from Instagram, Twitter, Facebook, and Vine, and other social networks displayed on large screens during an event, fan engagement and participation spikes significantly. The surge of activity ripples across the web and even increases engagement of those fans not in attendance, leading up to, during, and after a game day.
Postano provides schools a uniquely holistic view of activity across social networks letting them curate and promote the most engaging fan conversations. These highly visual interactions build meaningful, long-term relationships with a dynamic stream of visuals on the web, within mobile apps, and on large displays placed at strategic locations across the campus changing the way schools and fans express school pride and excitement.
Postano has created set packages specifically for college sports that include access to the following options:
In addition to these products, Postano provides custom design options for optimal university branded experiences and offers available ongoing, on-location support of content visualizations and social curation.
Supporting Quotes:
"College sports teams have become national brands. Understanding how fans engage their brand in social media is a critical part of connecting with students, alumni, and their community. Monitoring and connecting to social feedback has become an expected part of the process. Executing campaigns centered around this content is the surest way to drive participation, engagement, and conversion. We are excited to advance these relationships and with the latest enhancement to our college sports solution is a direct reflection of our clients' involvement with our platform."
-Tom O'Keefe, SVP Social and Mobile, TigerLogic
"The game day experience is truly unique, and Sun Devil Athletics aims to provide our fans with an interactive experience at Sun Devil Stadium. With Postano video board and website integration, we are able to highlight fan content from social networks like Twitter, Instagram, and Facebook on the video board during ASU athletic events and increase overall fan engagement."
- Grace Hoy, Social Media Coordinator ASU
"Utilizing Postano's technology, we were able to enhance the QuackCave, our social media command center. It enables us to aggregate posts from coaches, players, teams and fans. The ability to project content from social media into physical locations helps us keep conversation going around the campus, engage the fans, and strengthen our community."
- Craig Pintens, Sr. Associate Athletic Director, University of Oregon
About Postano
If you are responsible for a brand or organization's social media marketing, digital marketing, retail, event management, or content marketing programs and want to learn more about Postano, please visit http://www.postano.com. Postano customers include Nine West, GUESS, Callaway, Evernote, Dell, Nike, Mindjet, Smirnoff, Jack in the Box, The Sierra Club, and many others.
About TigerLogic Corporation
TigerLogic Corporation (Nasdaq: TIGR) is a global provider of application development solutions for enterprises that need to launch easy and cost-effective e-business initiatives. TigerLogic's offerings include Omnis Studio, the cross-platform solution platform for rapid mobile application development; Postano, the visualization and curation platform for cross-channel social engagement; Storycode, the Adobe DPS design studio for enterprise app development; as well as advanced search enhancement tools. More information about TigerLogic and its products can be found at http://www.tigerlogic.com.
The foregoing release contains forward-looking information, including statements about the capabilities and expected uses and benefits of the Postano platform. Any forward-looking statements are subject to risks and uncertainties, and actual results could differ materially due to several factors, including the success of the research and development efforts to develop new products and to penetrate new markets, the market acceptance of the new products and updates, technical risks related to such products and updates, TigerLogic's ability to maintain market share for its existing products, the availability of adequate liquidity and other risks and uncertainties. Please consult the various reports and documents filed by TigerLogic with the U.S. Securities and Exchange Commission, including but not limited to TigerLogic's most recent reports on Form 10-K and Form 10-Q for factors potentially affecting TigerLogic's future financial results. All forward-looking statements are made as of the date hereof and the Company disclaims any responsibility to update or revise any forward-looking statement provided in this news release.
TigerLogic, Postano, yolink, Omnis, and Omnis Studio are trademarks of TigerLogic Corporation. Storycode is a trademark of Storycode, Inc. All other trademarks and registered trademarks are properties of their respective owners.
SOURCE TigerLogic Corporation
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