PostcardMania Chooses HighLevel to Power Marketing-Specialized CRM, PCM Nurture, Helping Tech-Adverse Business Owners

CLEARWATER, Fla., Feb. 24, 2025 /PRNewswire/ -- PostcardMania, the $119.1 million marketing technology firm with over 390 staff has selected software company, HighLevel, to develop and power a Customer Relationship Management (CRM) platform for small- and medium-size businesses throughout the country.

This CRM, called PCM Nurture, provides a robust business and marketing management system for SMBs that organizes multiple communication channels via a single unified online dashboard, eliminating multiple inboxes and communication clutter. The true advantage to PCM Nurture though is in its marketing automation capabilities, including email, direct mail, SMS messaging, and more, utilizing PostcardMania's proven campaign formulae to close more leads and drive revenue.

"It's very exciting to see a company with so much SMB Marketing Expertise like PostcardMania select HighLevel as their platform of choice to build a value packed offering and bring it to market for all of their current and future customers!" says Austin Garner, HighLevel's VP of Revenue.

As a national leader in multi-channel marketing, PostcardMania's new CRM provides SMBs unique access to its custom marketing campaign templates, marketing-trained customer service representatives and results-based tactics that other CRMs can't replicate.

With 27-plus years of experience under their belt, PostcardMania has a plethora of marketing expertise from serving more than 121,976 clients and delivering 361,232 marketing campaigns. This superior knowledge, based on years of tracking, is built into PCM Nurture so that users have access to PostcardMania's uniquely results-based marketing strategies.

PostcardMania Founder and CEO Joy Gendusa commented, "I am extremely excited about PCM Nurture and all of the possibilities it's going to give our clients and beyond. We recently conducted an internal survey of our clients and found out that 56% of them aren't using a CRM. I was shocked — because I never could've scaled PostcardMania without one — but I understood. We work mostly with small business owners, and they're so busy day to day that learning an entirely new operating system for their businesses sounds like a huge hassle. This is why we are giving some free onboarding as well to help facilitate that gap in knowledge.

"Partnering with HighLevel to bring our clients a simple, easy-to-use solution — one that's packed with drag-and-drop marketing features — was a no brainer for us," continued Gendusa. "I can't wait to see what our clients do with it."

PCM Nurture will immediately be available to all of PostcardMania's current and future clients. Signup includes a free hour-long onboarding session and 12 months of service at a very discounted price, with premium upgrades available as needed.

PCM Nurture users will immediately have access to PostcardMania's triggered direct mail integration, PCM Integrations, which is built into the platform. This allows business owners to start automating trigger-based postcard mailings immediately, with just a few simple clicks. For example: a new lead is entered, so they get a postcard. A lead goes cold — they also get a postcard. A longtime customer goes six months without an order — they also get a postcard.

This advantage has the potential to supercharge marketing results. Research shows 84% of marketers say direct mail has the highest ROI of any marketing channel they use, and marketers report an 12% higher ROI when direct mail was included in the marketing mix.

PostcardMania is coming off a banner year in 2024, when gross annual revenue reached a new all-time high at $119 million. Since 2020, PostcardMania's annual revenue growth has exploded by 239% with absolutely no outside funding or business purchases — thanks largely to the reemergence of direct mail as a formidable marketing strategy — now averaging 17% growth after averaging only 5% the previous decade. This growth has been 100% organic, driven through top-line sales solely as more people turn to PostcardMania's marketing solutions.

Looking forward, PostcardMania remains steadfast in its mission to provide effective, results-based marketing solutions that generate leads, sales and revenue for independent businesses nationwide so that those businesses can flourish by adding new jobs, opportunities and income to their local communities. It is PostcardMania's mission to help strengthen the backbone of the American economy one business at a time.

For additional information or to schedule an interview with Joy Gendusa, contact Jessica Lalau at 888-338-6409 or email [email protected]. 

About PostcardMania:

PostcardMania has been bootstrapped from day one — with no outside funding of any kind — and today is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists as well as Forbes, Entrepreneur, Inc. Magazine, and more. PostcardMania offers fully integrated, results-based marketing campaigns that seamlessly bring online and offline channels together to generate more lead and revenue for businesses nationwide. Visit www.postcardmania.com for more information.

SOURCE PostcardMania