PowaTag announces revolutionary 'touch to buy' triggers for social media

NEW YORK, Oct. 15, 2014 /PRNewswire/ -- Companies pour nearly 10% of their marketing budgets into social media, however the platforms represent few sales. Powa Technologies has today promised to unlock the vast potential of social commerce with its innovative PowaTag mobile commerce app, which enables consumers to shop via social media with a single tap on their smartphones.

PowaTag gives shoppers access to buy anytime, anywhere by scanning tags on products, billboards, or through audio signals. Sales are finalized in three seconds using pre-entered information.

The latest integration empowers brands and retailers to sell directly to users on Twitter, Facebook, Instagram, Pinterest and Twitter, creating a new sales channel to reach the estimated 1.8 billion users.

A recent Duke University study predicted social media spending will reach 21% within the next five years – a 128% growth ¹ – but only 15% of CMOs could quantify the social media impact on their business. A Monetate study found that social channels had a mere 0.71% sales conversion rate last year.²

Georges Le Nigen, CEO of PowaTag USA, said: "Facebook, Twitter, Instagram, Pinterest and LinkedIn are an intrinsic part of everyday life for hundreds of millions of people around the world, so it's no wonder social commerce has become the new Holy Grail in retail. When you consider that there were  $56 billion in e-commerce sales in the U.S. in the first quarter 2014, ³ and more people spending time on social media, the potential as a retail channel is simply astounding.

"Despite almost every retailer on the planet investing more money into social media, the truth is that the measurable direct return is still shockingly small. PowaTag finally allows retailers to seize the enormous opportunity of social commerce and enables them to achieve real, measurable sales from their social media presence, bringing their products directly to customers with the tap of a Smartphone.

"While there have been some attempts at social commerce in the past, the difference here is that PowaTag is universal – whether it's in-store, on a billboard, or on their wall or timeline, consumers will be able to use PowaTag as the single go-to app for all their mobile commerce."

About Powa Technologies

The platform has three products – PowaWeb (eCommerce platform on the web), PowaPOS (innovative hardware and software for physical retail environments) and PowaTag (a 'commerce anywhere' transaction enabler).

All Powa sites are PCI Level 1 compliant and fully secure.

About PowaTag

PowaTag has transformed retail by turning impulses into purchases, offering 24/7 consumer access to products, better ROI ad tracking, and cloud-level credit card data storage.

More than 800 worldwide brands use PowaTag.

PowaTag In Action - https://www.youtube.com/watch?v=or0L7UnaP6g

¹ The CMO Survey, 03.09.14 - http://www.cmosurvey.org/ 
² Monetate Ecommerce Quarterly, 24.05.14 - http://www.dmconfidential.com/report-social-commerce-has-a-long-way-to-go-as-pinterest-gains-ground-on-facebook-in-terms-of-site-traffic/ 
³ State of the U.S. Online Retail Economy in Q1 2014, ComScore, Ecommerce Measurement May 2014

SOURCE Powa Technologies