Power Home Remodeling "Stands with Alex," Launches Fundraising and Social Media Initiative to Support Alex's Lemonade Stand Foundation
Having Raised more than $1.2 million, Power Kicks Off 7th Year of Supporting ALSF
Jun 07, 2017, 11:45 ET
CHESTER, Pa., June 7, 2017 /PRNewswire/ -- Power Home Remodeling launched its month-long fundraiser for Alex's Lemonade Stand Foundation (ALSF), a nonprofit dedicated to finding cures for various forms of childhood cancer, at its annual Alex's kickoff meeting. A complement to ALSF's National Lemonade Days initiative in June, Power will host several events and fundraisers in local communities around the country, from lemonade stands to volunteering at children's hospitals to supporting and engaging local Heroes and families facing childhood cancer diagnoses.
New this year, Power is launching a social media campaign, #IStandWithAlex, that encourages participants to do a handstand, nominate three friends to participate and share their feat on social media with the hashtag #IStandWithAlex, or donate $10 to ALSF at www.IStandWithAlex.org.
"As a company, we continue to be inspired and motivated by ALSF and the incredible heroes and families it supports, so we are proud to launch the 'I Stand with Alex' campaign," said Adam Kaliner, co-Founder of Power. "We hope to use the power of our more than 2,000 employees that truly devote themselves to ALSF's mission to create a viral campaign that honors Alex and raises money to support her vision of a world without childhood cancer. Over the last seven years, we've seen what our people can do--raising more than $1.2 million mostly directly from their own pockets and personal networks--so we have no doubt that they will make this year another success."
The kick-off event, held at the company's headquarters in Chester, Pa. and live streamed to each of the 13 regional offices featured Liz Scott, co-executive director of Alex's Lemonade Stand Foundation and Alex's mom, to inspire and energize employees around the ALSF mission and formally begin the fundraising initiative.
"We are honored to have Power as one of our Corporate Partners, as that's exactly what they've been for the last seven years--partners to us," said Scott. "Power's 'I Stand With Alex' campaign is a fun, engaging way to raise awareness and funds for ALSF, and having seen what passion and drive Power's people have; I know it will be a success."
ALSF Hero, Cole Patrick Fitzgerald, who was diagnosed in 2007 with Stage IV Neuroblastoma at 3 years old and defied the odds as a cancer survivor, was also on hand to rally Power employees with his rousing speech on overcoming the many adversities he has faced in his life.
"You never know what you can do until you try. I make no excuses, I adapt, I overcome. I had the power to make honor roll, run a 5k and get my black belt in kickboxing," said Fitzgerald. "The question isn't what I will do next. It is what will you do next. Will you make excuses or will you be a super hero?"
For more information on Power's Month for Alex's, please visit IStandWithAlex.org or
AlexsLemonade.org
How to Participate in "I Stand With Alex" Challenge:
Step 1: Capture the challenge on photo or video.
Step 2: Tell us why you stand with Alex.
Step 3: Do a handstand or donate $10 and nominate three friends to do the same.
Step 4: Post your video or photo on Facebook, Twitter or Instagram with the hashtag #IStandWithAlex and tag the three friends you nominated.
Step 5: Watch the #IStandWithAlex movement spread!
Visit www.IStandWithAlex.org for more information or to make a donation
About Power Home Remodeling
Established in 1992, Power Home Remodeling is the nation's second largest exterior home remodeler with more than 2,000 employees, 300,000 customers and $405 million in annual revenue. Headquartered in Chester, Pa., Power provides energy-saving and environmentally friendly remodeling solutions to residents across its operating territories, including Colorado, Connecticut, Delaware, Georgia, Indiana, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Rhode Island and Virginia. A seven–time Inc. 5000 company nationally recognized for its unique workplace culture, Power was recently named the No. 1 Best Place to Work for Millennials by Fortune, one of the 100 Best Companies to Work For by Fortune, No. 15 out of 50 Best Places to Work by Glassdoor, and No. 1 Best Workplace for Camaraderie by Fortune. Power is also recognized as a Master Elite contractor by GAF, Inc., a Green Product Award winner by Door & Window Manufacturer Magazine and a home improvement leader by its two-time "Dealer of the Year" award from Window and Door Magazine.
About Alex's Lemonade Stand Foundation
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $140 million toward fulfilling Alex's dream of finding a cure, funding over 690 pediatric cancer research projects nationally. For more information on Alex's Lemonade Stand Foundation, visit AlexsLemonade.org.
SOURCE Power Home Remodeling