Power Up, People! belVita Breakfast Biscuits Help Americans Fuel Up For Back To School With Delicious New Flavors

EAST HANOVER, N.J., Aug. 15, 2012 /PRNewswire/ -- As parents and students prepare to head back to school, Kraft Foods announces the introduction of new flavors of belVita Breakfast Biscuits to help them fuel up for the busy school season ahead. Already available in Blueberry, Golden Oat and Apple Cinnamon varieties, busy parents and students can now get the morning energy they need with belVita Breakfast Biscuits in new Chocolate and Cinnamon Brown Sugar flavors. The new flavors, in addition to existing flavors, can be found in the cookie/cracker aisle of stores nationwide.

(Photo: http://photos.prnewswire.com/prnh/20120815/NY57630-a )

(Photo: http://photos.prnewswire.com/prnh/20120815/NY57630-b )

belVita Breakfast Biscuits are delicious, satisfyingly crunchy breakfast biscuits that provide nutritious sustained energy that lasts all morning. Whether you are looking for morning fuel on your way to class or need a quick breakfast as you get your own students out the door, belVita Breakfast Biscuits are a convenient and portable option that fits into Americans' on-the-go lifestyle. 

"Research shows that Americans struggle to find the time to eat a nutritious breakfast.  They are looking for easy ways to fit this important meal into their hectic mornings," said Pamela Goldberg, Brand Manager at Kraft Foods. "We are thrilled to introduce Chocolate and Cinnamon Brown Sugar belVita Breakfast flavors into the morning routine just as families are getting ready for the busy back-to-school season."

Fueling Up For Back-to-School

According to a survey released by Kraft Food's belVita Breakfast fewer than half of all Americans eat breakfast every day, which can provide them with the nutrition they need to fuel their mornings. And though 61 percent of American adults believe breakfast to be the most important meal of the day, only 48 percent actually eat breakfast every morning. When enjoyed as part of a good breakfast, belVita Breakfast Biscuits are a convenient and nutritious option that can help students and parents alike get the energy their bodies need to start the day off right.

Grab Morning by the Biscuits

To help Americans power up in the morning, Kraft Foods worked with nutrition experts to create belVita Breakfast Biscuits that provide nutritious sustained energy for the whole morning. belVita Breakfast Biscuits are specially baked to release energy regularly and continuously to help fuel your body. Each individual package of four biscuits is portioned for breakfast, has 18-20g whole grains per serving and is a good source of fiber**. Additionally, belVita Breakfast Biscuits contain no high fructose corn syrup, no partially hydrogenated oils, and no artificial flavors or sweeteners. belVita Breakfast Biscuits can be enjoyed as part of a balanced breakfast with a piece of fruit and a serving of fat-free or low fat dairy – such as a banana and a yogurt.

While breakfast biscuits were only recently introduced to Americans, they have been enjoyed by Europeans for years. Kraft Foods introduced its first breakfast biscuits in France over a decade ago and now sells the belVita Breakfast biscuits platform in more than twenty countries.

For more information, visit www.belVitabreakfast.com.

** 8g total fat per serving

ABOUT KRAFT FOODS

Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed on Oct. 1, 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

SOURCE belVita