PowerDirect Appoints Brian O'Grady as VP of Business Development

Jun 25, 2010, 20:22 ET from PowerDirect

NEWPORT BEACH, Calif., June 25 /PRNewswire/ -- PowerDirect Marketing announces the appointment of Brian O'Grady to VP of Business Development for its Front-door Media & Marketing Services division.

Mr. O'Grady has over 20 years experience in retail and consumer marketing. During his 7 years with ADVO/Valassis, he held numerous leadership positions including Kroger Team Lead, Regional Sales Manager for the company's highest revenue sales office and VP of Business Development.  As Kroger Team Lead, he was responsible for negotiating the first national print distribution contract with Kroger.  While at Catalina Marketing Corporation, Mr. O'Grady designed and executed targeted marketing programs for Winn-Dixie, Kroger, Jewel-Osco, Kimberly-Clark and General Mills. He built Catalina's capability to execute chain specific promotions into a viable business through partnerships with General Mills and major grocers.

Most recently, Mr. O'Grady served critical roles at start-ups in the mobile marketing and the health care marketing industries. At Cellfire, he was responsible for the pioneering delivery of grocery coupons through a mobile phone with Kroger and Safeway. At Linkwell Health, he forged partnerships between manufacturers of better-for-you foods such as Campbell's and health plans such Emblem and Blue Cross & Blue Shield, to improve the health of their members with diabetes and high cholesterol.

"As more purchases become planned, reaching the right consumers at home during the decision making process is critical. PowerDirect's scientific approach to high impact, precision targeted media with validated delivery directly to the consumer's front door, fills a vital need for advertisers with a message worthy of a consumer's attention," states Mr. O'Grady

Mike Hiskett, VP Sales at PowerDirect, says, "I have had the unique opportunity to work with Brian as a direct report, matrix selling partner and a peer. Brian is a great problem solver and thinks like a client; I look forward to working with him again."

PowerDirect is the market leader in "Scientific Front-Door Marketing." The company's services include Jumbo Specialty Door hangers, PowerShopper™ Co-op Polybags, PowerSampling™ Sample & Coupon Delivery, Real-Time Personalization™ (RTP) and Targeted Direct Mail. PowerDirect utilizes targeted consumer profiling and geo-targeting, provides nationwide distribution, and offers guaranteed delivery auditing via GPS technologies. PowerDirect's clients include major advertising agencies and Fortune 500 companies including Verizon Wireless, Kohl's and McDonald's.  For more information about PowerDirect, please contact info@powerdirect.net.

Media Contact:

Barry Gilbert

VP, Marketing

PowerDirect Marketing



SOURCE PowerDirect