PowerDirect Unveils PowerShopper(TM), a New Weekend Marketing Medium Reaching Retailers' Best Shoppers

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Mar 26, 2010, 08:39 ET

NEWPORT BEACH, Calif., March 26 /PRNewswire/ -- PowerShopper is a new direct-to-door, co-op polybag media program branded and developed by PowerDirect, a national firm specializing in data-driven, front-door marketing and media solutions. It's designed to carry retailers' pre-printed weekend circulars and will reach the top 50% of all retail shoppers.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100326/LA77674)

PowerShopper will debut initially in Las Vegas on July 31, 2010 and be quickly rolled out to other major markets underserved by traditional media, including those with dwindling newspaper subscriptions.

"We have seen the many challenges that our retailer clients face in trying to reach consumers at home on the weekend when they are most likely to make purchase decisions and shop," states Mike Hiskett, VP of Sales at PowerDirect. "With shrinking newspaper circulation, limited Total Market Coverage (TMC) programs, and the prospect of a Saturday postal-service cutback, many of our clients are seeking a more reliable weekend marketing medium to drive incremental sales. We believe PowerShopper is a powerful, cost-effective solution to address these challenges and will enhance an advertiser's media mix," added Hiskett.

Since PowerShopper is a co-operative media vehicle, it lets advertisers share costs while receiving the advantage of reaching a highly targeted and desirable consumer base. And because it's branded with a distinct logo and will be distributed consistently every weekend, it will condition consumers to expect participating retailers' circulars. "This will spur open rates and drive ad readership," claims Hiskett.

PowerShopper is also bundled with a unique online solution called PowerShopper.me, a URL printed directly on the polybag.

PowerShopper.me is a website portal that allows advertisers to personalize messages and offers online directly to interested consumers. Hiskett continues, "With online purchases becoming more common, PowerShopper.me's ability to track and convert shoppers into purchasers is now more important than ever."

PowerShopper is set to join PowerDirect's complete line-up of scientific, front-door media products and comes with all of their unique benefits. Precise targeting coupled with block-group level distribution eliminates wasted circulation and maximizes client ROI. And extensive field supervision, including three levels of auditing and walker-level GPS tracking (a PowerDirect exclusive), assures and verifies client job delivery.

PowerDirect is the market leader in "Scientific Front-Door Marketing." The company's services include Jumbo Specialty Door hangers, PowerShopper™ Co-op Polybags, PowerSampling™ Sample & Coupon Delivery, Real-Time Personalization™ (RTP) and Targeted Direct Mail. PowerDirect utilizes targeted consumer profiling through data and analytics, provides nationwide distribution, and offers guaranteed delivery auditing. PowerDirect's clients include major advertising agencies and Fortune 500 companies including Verizon Wireless, Target, Kohl's and McDonald's. For more information about PowerShopper, please contact Mike Hiskett at [email protected]. For information about PowerDirect, please contact [email protected].