Powered By Tweets, Toaster Strudel Launches The Strudel Dudeler Machine

MINNEAPOLIS, Aug. 26, 2013 /PRNewswire/ -- Pillsbury Toaster Strudel is here to get people's mornings moving with the help of its new ambassador, Hans Strudel. Hailing from the cheerful land of Breakfurg, where breakfast is served all day long, Hans is bringing the "Breakfurg Strudel Workshop" to fans everywhere, calling on everyone to tweet how you "get your morning moving" for a chance to have your tweets converted into "Strudel Art," by the custom-built Strudel Dudeler machine.

Hans, the fun and quirky boy from Breakfurg, was recently introduced to America. To bring his culture to life, everyone can participate in the Breakfurg Strudel Workshop featuring the Strudel Dudeler machine on August 27–28. To join in the fun, fans can go to Twitter either of these two days and simply respond to the following question "How do you get your morning moving?" and use the unique hashtag #StrudelArt at the end of their tweet. Fans can tweet as many times as they please!

Hans Strudel will select his favorite tweets and use the custom-built "Strudel Dudeler" to convert the inspiring messages he reads into Strudel Art that will be drawn in icing on an actual Toaster Strudel. A picture of the custom-made, tasty Toaster Strudel finished with Strudel Art will be taken and sent back to the original submitter via TwitPic. The finished Toaster Strudel will be shared with someone in New York City to help get his or her morning moving.

"This event is an exciting way for us to connect with our fans in real time. We all know how hectic the morning time can be, so we're excited to bring Hans Strudel, his culture, and the Strudel Dudeler machine to people everywhere," says John Williams III, Marketing Manager for Pillsbury Toaster Strudel. "For years, we've seen people decorating their Toaster Strudel pastries in fun ways, and now they have a chance to get their own customized strudel to help get their mornings moving."

Fans in New York City can attend the Breakfurg Strudel Workshop event featuring the Strudel Dudeler machine from 8:30 to 11:30 a.m. ET at Union Square on Tuesday, August 27, and at South Street Seaport on Wednesday, August 28. Attendees can grab a warm Toaster Strudel on their way into the office, see the Strudel Dudeler in action and also enjoy a live polka band, fun giveaways and more.

The new campaign featuring Hans Strudel kicked off with a TV spot on August 5 and continues to live through the Breakfurg Strudel Workshop, along with digital and social efforts including Toaster Strudel's first-ever Facebook and Twitter presences: www.facebook.com/toasterstrudel, https://twitter.com/toasterstrudel

About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.

Related Link:
www.facebook.com/toasterstrudel

Video with caption: "Get Ready for the Breakfurg Strudel Workshop Featuring Hans Strudel's "Strudel Dudeler" Machine that Translates Tweets into #StrudelArt." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM69031-20130826-1.mp4

Image with caption: "Participate in the Breakfurg Strudel Workshop by Tweeting How You Get Your Morning Moving, Including #StrudelArt." Image available at: http://photos.prnewswire.com/prnh/20130826/MM69031-a

Image with caption: "Hans Strudel Helps Get Your Morning Moving with his "Strudel Dudeler" Machine." Image available at: http://photos.prnewswire.com/prnh/20130826/MM69031-b

Image with caption: "Toaster Strudel Logo." Image available at: http://photos.prnewswire.com/prnh/20130805/NY58042LOGO-c

SOURCE Pillsbury Toaster Strudel