Powerhouse Mars, Inc. Brands Poised To Tackle Super Bowl 50

SNICKERS® and SKITTLES® Return With New Ads and a Joint In-Store Promotion

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Nov 18, 2015, 10:02 ET

NEW YORK, Nov. 18, 2015 /PRNewswire/ -- Bolstered by stand-out performances on last year's Super Bowl XLIX marketing stage, Mars, Inc. announced today Mars Chocolate North America's SNICKERS® Brand and Wrigley's SKITTLES® Brand will each return with all new commercials that will air on Sunday, Feb. 7, 2016, during Super Bowl 50 on CBS. The brands also are launching the company's first joint in-store promotion leveraging their status as official National Football League (NFL) sponsors to "Make Super Bowl 50 Even Sweeter."

Anchored by their award-winning "You're Not You When You're Hungry" campaign, SNICKERS® is a Super Bowl veteran. The brand first captured the world's attention with their Super Bowl XLIV commercial featuring Betty White and repeated that glory with last year's "Brady Bunch" themed spot featuring a hungry Marcia Brady played by grizzled action movie star Danny Trejo. The brand will return with an all-new 30-second "You're Not You When You're Hungry" commercial that will be produced by BBDO New York and supported with a fully integrated marketing campaign.

"The Super Bowl is an iconic event that the SNICKERS® Brand is excited to be part of again," said Allison Miazga-Bedrick, Director, SNICKERS® Brand. "We can't wait to get back in the game again this year, and we plan to pull out all the stops to satisfy America's hunger to watch another great Super Bowl commercial from SNICKERS®."

Last year, SKITTLES® made game day "awesomer" for NFL fans and players through an integrated campaign that culminated in the brand's inaugural Super Bowl ad. SKITTLES® opted to "Settle It" in a commercial that featured a small town full of people with abnormally muscular right arms. In the ad, two men enjoyed a bowl of SKITTLES® and when it comes down to the last lemon SKITTLES® candy, they "settle it" with an arm wrestling match. This year, the brand plans to make Super Bowl 50 even more awesome with another unexpected commercial produced by DDB Chicago.

"We had an amazing rookie Super Bowl experience, so we're thrilled to be back," said Matt Montei, Senior Marketing Director, Confections and Seasonal at Wrigley. "Once again, we have dozens of awesome integrated activities planned for our Super Bowl party this year with the ad serving as our grand finale."

The joint national in-store promotion will begin on December 28, 2015, and encourage consumers to text SWEET50 to 87654 for the chance to win instant prizes, as well as enter a grand prize sweepstakes. Instant-win prizes range from $75 NFLShop.com e-gift cards to free SNICKERS®, M&M'S®, TWIX®, 3 MUSKETEERS®, MILKY WAY®, SKITTLES® and/or STARBURST® Brand Singles. The grand prize package includes everything a fan needs to host the ultimate Super Bowl party including a $2,000 Electronics gift card, a $600 pre-paid debit card, and a $250 NFLShop.com e-gift card. The joint promotion is supported with national print, radio and in-store media. No purchase necessary. Final rules will be available on December 28, 2015, at www.sweet50.snickers.com.

Details about both the SNICKERS® and SKITTLES® commercials will be announced in the coming weeks. For more information about SNICKERS® or SKITTLES® visit their official Facebook pages (www.facebook.com/snickers, www.facebook.com/skittles) or Twitter handles (@snickers, @skittles).

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

SOURCE Mars, Incorporated