PowerInbox Brings Content Discovery to Email With RevenueStripe

With content discovery a fast growing monetization channel for publishers, PowerInbox is bringing content advertising to publisher email newsletters, including brands like Hearst, Bauer, & NFL via the company's proprietary email marketing technology

Jul 15, 2015, 13:15 ET from PowerInbox

NEW YORK, July 15, 2015 /PRNewswire/ --

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While digital publishers and marketers are increasingly relying on social media as a distribution channel, research from Forrester shows that US adults are twice as likely to sign up for emails to stay in touch with a brand than to interact with the brand on Facebook, and that Facebook posts are seen only 2% of the time, while emails average 87% deliverability.

To better empower publisher distribution, PowerInbox's RevenueStripe content recommendation solution provides a dynamic and relevant offering to improve email engagement metrics while generating a new stream of revenue.

The RevenueStripe solution from PowerInbox enables publishers to benefit from vast usage data in order to provide subscribers with a more personalized, relevant and engaging native content experience. Based on the company's proprietary machine learning algorithms and history of serving engaging and interactive emails, RevenueStripe matches the right content with the right user based on device, time, location and user click behavior.

The over fifty publishers working with RevenueStripe, including Hearst Bauer and NFL, enjoy a new revenue stream from email-based content recommendations as well as better user engagement metrics while readers benefit from more relevant content. With average click-through rates improving by 20% or more and email revenue as high as $6-8 per thousand opens, publishers are benefitting from a monetization vehicle with strong engagement metrics.

"By providing our readers with content they want to read, RevenueStripe is delivering better user engagement metrics while generating an incremental revenue stream for Hearst," said Charlie Swift, VP Strategy & Marketing Operations, Hearst Corporation. "RevenueStripe allows us to better monetize our digital and subscriber assets."

Email provides a large and available market opportunity with 800 billion potential page views a year (greater than web or search). Research from Forrester predicts a 10% compounded annual growth rate for email through 2016 showing that email marketing is still providing publishers and marketers with a growing and cost-effective channel.

The PowerInbox team has spent the last several years developing proprietary technology and methodology for engaging with consumers via email across devices, operating systems, and email platforms. The company's solution is currently embedded within 1.5 billion emails sent a month, across 250 branded newsletters, and is more than doubling in size every quarter.

"Based on our proprietary email marketing technology and experience engaging users via email, PowerInbox is uniquely positioned to manage content recommendations in this channel," said Jeff Kupietzky, CEO, PowerInbox. "The success of our RevenueStripe content recommendation solution has been validated by the multitudes of brands working with us, and we're pleased that they are seeing higher engagement along with a new source of revenue.

About PowerInbox 

PowerInbox provides marketers, agencies and publishers with dynamic, real-time and personalized email solutions which increase email engagement and revenue. RevenueStripe is an email based, personalized content recommendation solution which increases reader engagement while providing incremental revenue for email publishers. DynamicMail enables sending real-time, dynamic content optimized on the open including tickers, forms, video, scrolling images, animation and more. Clients enjoy 20% higher engagement rates and 4X ROI. PowerInbox is venture backed and works with all existing email programs, supporting leading marketers, publishers and agencies including the NFL, Hearst, Edmunds, NHL, and Showtime. For more information about PowerInbox, please visit http://www.powerinbox.com .

Contact:
Uriah Av-Ron
Oasis PR for PowerInbox
+1(646)-755-6120
uriah@oasis-pr.com

 

SOURCE PowerInbox