Powermat Goes Global

BARCELONA, Spain, Feb. 15 /PRNewswire/ -- Mobile World Congress -- Powermat, the undisputed leader in wireless charging, will expand its reach at an ambitious rate of one global market per month through the end of 2010. The bold announcement was made today in support of the unyielding appetite of partners around the world, who have called upon the wireless charging pioneer to access every market that can benefit from wireless energy.

In meeting the global demand for Powermat products, the company will expand its current distribution channels to carriers, wireless agents, mobile phone retailers, specialty retail and mass market retailers throughout the North American, South American, Asian, Australian and pan-European markets.

Just four months ago, Powermat launched its premiere product line in the US to great success as consumers flocked to stores with over 750,000 units shipped and widespread sell outs in just the first two months of availability. Having solidified a stronghold on the consumer market, Powermat will now introduce new supportive technology aimed at the OEM. The company will pioneer its new Adaptive ASIC (A2) chip; a breakthrough achieved by miniaturizing Powermat technology to a level that allows for seamless integration into virtually any device. Adaptive ASIC draws on infrastructure already in place by original equipment manufacturers (OEM) as a basis for adapting Powermat wireless capability to fit the need of the OEM rather than the other way around.

"We do the work so they don't have to," said Ran Poliakine, CEO. "The OEM now has the ability to input multiple charging parameters into a processor and, in a matter of minutes, obtain a custom designed receiver that fits their specific device."

The unmatched flexibility, scalability and performance of the Powermat technology and its turnkey development process enable the growth and adaptation of wireless charging across broad ranging markets. In keeping with its high rate of innovation and speed to market, the company will introduce its second generation ASIC chip and OEM development kit in the third quarter to further advance the wireless charging category it has pioneered.

"Powermat continues to lead the way in the wireless charging industry, delivering not only an advanced technology solution, but also a great customer experience," said Kevin Nolan, Vice President of the User Experience at Strategy Analytics. "The company's speed to market, full suite of products and dedicated consumer focus continues to be impressive."

In addition to the large-scale expansion that Powermat has planned to reach markets that include France, Spain, South Africa, Australia and Korea among others, the company will also introduce an entirely new line of products. Building upon the massive success of its initial product launch, Powermat is unveiling a wide range of new and innovative charging solutions for 2010, which offer consumers additional options in both the number of devices they can wirelessly charge as well as the number of ways they can charge them.

Mobile World Congress Related News

Powermat Home & Office and Powermat Portable have been chosen as a finalist in the Best Mobile Connected Device category of the GSMA Global Mobile Awards, the mobile industry's leading annual award honors excellence and innovation in mobile communications worldwide.

Powermat will be on exhibit at Booth #8C129 in Hall 8 of Mobile World Congress at the Congress Center in Barcelona, Spain.

Powermat 2010 Product Introductions

Powermat Receivers

The Powermat Powerpak receiver provides seamless integration into virtually any phone by allowing consumers to upgrade to wireless charging with no change to the phone's ergonomics and design. More than a dozen models from HTC, Blackberry, Nokia, LG, Samsung, Motorola and Sony Ericsson will debut by June 2010.

Powermat also expands its support of the iPhone 3G/3GS by introducing 2 new models; a silicone case receiver and an extended battery case receiver, which combines the dual benefits of extended battery life and wireless charging.

Powermat Home & Office Mats

Powermat will launch a sleek new line of single, double and triple position mats for home and office use – Powermat 1X, Powermat 2X & Powermat 3X. These new models offer a wider range of price points to a broader audience. Powermat will also offer Prepack Bundles, whereby a charging mat is bundled together with a receiver; such as the Powermat 1X single position mat with iPhone Receiver Case, or Powermat 2X double position mat with Powercube.

Powermat Portable Mat

Embedded into a double position portable mat – Powermat Portable 2X - is a high capacity battery, which allows users to charge their devices without the need to plug into an outlet. The mat also folds into a sleek carrying case for easy portability and comes complete with a set of international plugs.

Powermat Netbook Mat

The Powermat 3X Netbook is a complete charging solution that simultaneously charges both a netbook and 2 additional low power devices such as phones, music players, Bluetooth headsets, eBooks and more. Since netbooks are also coveted for their easy portability, the Powermat Netbook mat folds into a carrying case to maintain that convenience.

Powermat Car Charger

Powermat extends its reach to motorists by introducing the Powermat Car Charger, which eliminates the constant need to plug and unplug when entering and exiting a car. The Powermat Car Charger wirelessly charges hundreds of devices while travelling on the road with a simple Drop & Charge.

About Powermat

Powermat is a complete solution for simultaneously delivering real time, wireless charging to multiple electronics including mobile phones, music players, handheld games, electronic readers, GPS devices, Bluetooth headsets, netbooks and laptops. Powermat technology has been miniaturized to a level where it can be embedded into virtually any device, as well as walls and table top surfaces. Powermat technology is fast, efficient, and safe and revolutionizes the way consumers charge and power. For more information, please visit www.powermat.com.

Powermat Sales & Marketing offices are based in Commerce Township, Michigan, with Research & Development facilities in Neve Ilan, Israel. Powermat is operated by Ron Ferber and Ran Poliakine.

SOURCE Powermat