Powermat Launching in 2015 Cadillac ATS

DETROIT, July 28, 2014 /PRNewswire/ -- Reducing clutter and adding function, Cadillac will add wireless charging of smartphones in the 2015 model ATS sport sedan and coupe launching this fall. Compatible with Powermat and other in-phone wireless charging technologies, the feature eliminates the need for cords on board. 

"A recent survey from IHS revealed that 70 percent of consumers charge their mobile phone at least once per day, with 30 percent charging more than once," said Ryan Sanderson, associate director, Power Supply & Storage Components at IHS Technology.

"This is driving demand for charging access in multiple locations throughout the day, something wireless charging can address in a more convenient way than the consumer having to carry one or more wired chargers around with them on a daily basis."

Following its introduction into the 2015 ATS, wireless charging technology will be added to the CTS sport sedan this fall and to the Escalade SUV at the end of 2014.

"With 4G LTE capability and now wireless charging, Cadillac is embedding conveniences that have quickly become essential customer needs," said Ken Kornas, ATS global product manager.

Powermat enables the phone to simply sit on a rubberized pad. The battery is recharged by means of an electromagnetic field. An increasing number of smartphones have wireless charging either embedded or as an option. The wireless charger GM and Powermat created accommodates the majority of these enabled devices.

"Our lifestyles have evolved in a more mobile way than ever before and with that comes an even greater need for access to power in those places where we spend the majority of our time," said Powermat CEO Ran Poliakine. "Our integration into the Cadillac ATS is only the first step in the evolution of portable power in places that include your car, your coffee house and even your favorite sporting arena."

The wireless charging feature will be located inside the storage bin behind the fully motorized center instrument panel faceplate of the ATS. This location creates a convenient option for drivers so they can keep their hands on the wheel. Using Bluetooth, a driver can pair his or her phone to the vehicle and enjoy many of the connectivity elements of the mobile device while it is both out of the way and charging.

Cadillac CUE is the centerpiece of the ATS Coupe's in-vehicle technologies. For 2015, CUE includes new enhanced content such as a Text-to-Voice feature for smartphone users with Bluetooth profile (M.A.P.), which reads incoming texts through the car's speakers. Using the feature requires a compatible smartphone with Bluetooth profile and applicable text messaging feature.

About Cadillac
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and videos can be found at media.cadillac.com.

About Powermat
Powermat is the pioneer and leader of the wireless power industry. Enjoyed by millions of consumers worldwide, Powermat's technology was formally adopted by the PMA, and is the platform of choice for such global leaders as Duracell, General Motors, AT&T and Starbucks. Please find out more at www.powermat.com. Powermat's media website with information, images and videos can be found at http://www.powermat.com/media_resources/

CONTACTS:
Dave Caldwell
Cadillac Communications
586-899-7861
[email protected]

Jennie Ecclestone
GM Engineering and Safety Communications
313-268-9438
[email protected]

Scott Eisenstein
VP Communications, Powermat Technologies
212-810-6544
[email protected]

SOURCE Powermat