ALEXANDRIA, Va., March 13, 2012 /PRNewswire/ -- Social media and a 24-hour news cycle have created a dynamic climate that demands immediacy and transparency from organizations across industries. Epic PR Group, a multi-discipline public relations agency, announced today the launch of a new self-assessment tool, The PR Heat Index, which helps organizations evaluate their ability to predict and handle a crisis situation.
The assessment provides insight into an organization's perceived influence, their risk, and their crisis readiness. Based on the answers gathered from the quiz, respondents receive a personalized report detailing their scores in each of the three sections.
"Every day we see organizations crumble under the pressure of a crisis situation," Adele Cehrs, president of Epic PR Group says. "Whether it is driven by consumer reactions on social media, traditional media, or a bit of both, a strategic crisis management plan should be ready ahead of time to be activated at a moment's notice."
Risk, influence and readiness are factors that should impact an organization's strategic crisis plans; however, they are often overlooked or underemphasized. According to research-based advisory firm Altimeter Group, 76% of crises could have been averted, either with more preparation or a better response to the problem. The PR Heat Index will help create a better understanding of the impact those factors have on a company's overall crisis strategy.
"Our goal is to help organizations take a second-look at their own crisis-related plans – are they up-to-date, adaptable, and easily understood? Some of these common aspects of a PR crisis strategy are so often ignored that organizations are unprepared to face even the smallest of crisis situations," Cehrs said.
Epic PR Group has long provided clients with guidance on planning and strategy for crisis, and with the introduction of this new assessment, anyone can receive a summary of where their current strategic crisis plans are successful and where they fall short.
To learn more about The PR Heat Index, visit www.prheatindex.com.
About Epic PR Group
Epic PR Group is a multi-discipline public relations agency located in Alexandria, Va. We have the knowledge, clout and reach of a big PR firm, combined with the agility, creativity and client service associated with smaller agencies. Visit www.epicprgroup.com for more information.
SOURCE Epic PR Group