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PR Newswire da a conocer a Thais Antoniolli como nueva Gerente General para América Latina

Cambio en el mando marca la nueva fase de una de las multinacionales de comunicación más grandes del mundo


News provided by

PR Newswire

Jan 21, 2015, 02:47 ET

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SÃO PAULO, 21 de enero de 2015 /PRNewswire/ -- PR Newswire - una de las compañías de comunicaciones más importantes del mundo – anuncia el cambio en la dirección de sus oficinas en América Latina: Thais Antoniolli deja el cargo de Directora de Productos y Tecnología, para hacerse cargo del mando regional de la empresa, reportándose directamente a la matriz estadounidense. Thais sucede a Marco Franca, quien dejó  PR Newswire el 31 de diciembre de 2014, después de ocho años al frente de las sucursales en América Latina.

Thais es licenciada en Ingeniería Química por la Universidad Federal de São Carlos y la Universitat Karlsrushe, de Alemania y tiene un MBA en Marketing por la ESPM y Especialización en Negocios Internacionales y Finanzas y Economía por la FGV. A través de su experiencia ha pasado por empresas como Serasa Experian, Equifax y Boa Vista Services. La nueva directora general trabaja en la compañía desde hace casi dos años como Directora de Productos y Tecnología y ahora asume la responsabilidad de programar una nueva fase para PR Newswire en la región.

Nuevo enfoque en productos comerciales y diferenciados

Una de las principales empresas de distribución de press releases a los medios de comunicación de todo el mundo y propietaria de una cuota de mercado considerable en el segmento de monitoreo de medios impresos y en línea en América Latina, PR Newswire, viene en 2015 con un enfoque en nuevos negocios y productos diferenciados. En los últimos meses, la compañía estructuró sus equipos y sus sistemas para satisfacer el lanzamiento de productos estratégicos para el mercado de la comunicación y el marketing en la región.

"En un mundo en red, la comunicación corporativa se ha vuelto extremadamente dinámica y los responsables de comunicación, necesitan más que nunca de soluciones rápidas y eficaces para llegar a su público objetivo y medir los resultados de sus campañas de comunicación. La experiencia delante de las áreas de Productos y Tecnología me proporcionó una visión completa del negocio de PR Newswire LatAm y me he preparado para en el futuro lograr la innovación que nuestros clientes actuales y potenciales necesitan. ", dijo Thais Antoniolli.

Acerca de PR Newswire

Empresa líder mundial en servicios de comunicación, ofrece soluciones para que las organizaciones se conecten y dialoguen con sus audiencias en todo el mundo. Pionera en la industria de distribución de noticias comerciales desde hace 60 años, PR Newswire conecta a los clientes con audiencias en más de 170 países y en más de 40 idiomas, a través de una red sin precedentes de medios de comunicación, periodistas y líderes de opinión. PR Newswire tiene oficinas en 16 países de América del Sur, América Central y América del Norte, Europa, Asia y Oriente Medio, lo que garantiza la presencia global también mediante afiliaciones exclusivas con las principales agencias de noticias de todo el mundo. PR Newswire es una filial de UBM plc, una compañía global de medios de comunicación de negocios, que sirve a las comunidades comerciales profesionales en todo el mundo.


Informaciones para Prensa PR Newswire:
Camila Conte - [email protected]
Gerente de Relaciones con los Medios de Comunicación
55 11 2504-5140
www.prnewswire.com.br
www.twitter.com/prnewswirebr
www.blogprnewswire.com

FUENTE PR Newswire

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