PR Newswire Launches Enhanced Event Marketing & Communications Platform

NEW YORK, April 22 /PRNewswire/ -- PR Newswire announced today the launch of its new tradeshow marketing and communications platform, signaling the full integration of Virtual Press Office (VPO) within PR Newswire's core suite of services.  PR Newswire acquired VPO in December 2009, bringing together the leading global providers of tradeshow news distribution solutions and online press office management.  

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PR Newswire's enhanced Global Events platform provides event organizers and exhibitors with an unparalleled package of communications services for maximizing exposure to tradeshow attendees, media and consumers.  Combining best-in-class tools and technologies from PR Newswire and VPO, the platform enables event promoters and marketers to manage all stages of the tradeshow communications cycle, from news alerts and event promotions to media and consumer interaction to sales lead generation and management.  Core elements of PR Newswire's Global Events platform include:

• News Distribution – Empowers event organizers and exhibitors with the ability to disseminate news to a broad, global audience as well as to niche markets and media groups.  
• Exhibitor Online Press Kits – Enables companies to feature press releases and multimedia content in an online press kit that is accessible via the official trade show website.  Companies can set up automatic news updates and retrieve detailed measurement reports on who has accessed their content.
• Social Media – Avails companies and event planners of the most wide-reaching and detailed tools for tracking, analyzing and acting upon tradeshow social media activity.  The system combines PR Newswire's Social Media Metrics and VPO's recently launched EventBuzz.
• Sales Lead Communications – Enables companies to execute an entire email campaign, from planning and logistics, to targeting and distribution, to real-time lead development and analysis.
• Multimedia Production & Distribution – Includes a full array of multimedia tools and services, including video production, webcasting, multimedia news release development and dissemination, and direct photo distribution to media and consumers.

"The integration of VPO with PR Newswire's Global Events division provides an unmatched communications platform where event organizers and exhibitors the world-over can truly maximize their tradeshow activities.  This fully integrated solution along with newly designed products will serve event organizers and exhibitors like never before," stated Peter Brand, vice president, Global Tradeshow Services, PR Newswire.  "As tradeshow marketing continues to expand from 'on-the-floor' to 'on-the-go,' planners, companies and attendees expect to have access to a full array of traditional, online and interactive tools that allow all those involved to engage in the promotion of and participation in an event."

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 56 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe.  PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com.

Media Contacts: Rachel Meranus, Vice President, Communications, PR Newswire at +1.201.360.6776 or [email protected]

SOURCE PR Newswire Association LLC