LONDON, October 19, 2010 /PRNewswire-FirstCall/ -- In line with its strategy of providing PR and corporate communicators with the tools to engage their audiences on a global basis, the acquisition of Hors Antenne by PR Newswire significantly strengthens its reach in the European French-speaking markets.
Founded in 1997 by Marylise Fortin, Hors Antenne produces data on more than 500,000 opinion formers, including journalists and media organisations, bloggers, key political and financial stakeholders, analysts and business contacts in France and in French-speaking Belgium and Switzerland.
The high quality and up to the minute data produced by Hors Antenne's 45 Paris-based staff was a primary attraction for PR Newswire and will add significant value to the company's global data provision.
Hors Antenne's data quality is evidenced by the fact that it fulfils the media data requirements of over 90 per cent of France's top 1,000 corporates amongst its 1,600 plus client base.
"There is an increasing need for US corporates to engage audiences not only in their home markets, but also on a global basis and as France is one of the leading European economies and capital centers, this acquisition will make that engagement a far more valuable proposition. Allied to this, Hors Antenne's product is fully in line with PR Newswire's aim to offer US organizations the best route to all audience types -including social media and opinion formers for example - as well as to traditional media" said Ninan Chacko, CEO of PR Newswire.
Marylise Fortin, Hors Antenne's founder, will remain with the business and commented: "The acquisition and integration of Hors Antenne within the PRN group of companies will allow us to support our clients' international communication requirements by bringing together best of breed data."
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About PR Newswire
PR Newswire (http://www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.
For more information, go to http://www.prnewswire.co.uk
UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,400 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.
For more information, go to http://www.ubm.com
SOURCE PR Newswire