NEW YORK, April 12, 2012 /PRNewswire/ -- Joining a roster of notable speakers and thought leaders, Michael Pranikoff, PR Newswire's Global Director of Emerging Media, will conclude the first day of the 2012 Social Media Strategies Summit (SMSS) with his keynote presentation discussing the evolution of audience behavior with regards to media consumption.
"Audience Evolution – Where Does the Audience Find Your Media?" – as the session is called – will explore the critical role of content and how to manage an organization's message among diverse audiences. Furthermore, Michael will share insight into developing paid, owned and earned media strategies that carry influence through existing and emerging social channels.
SMSS Chicago will take place from Wednesday, April 18, 2012 – Thursday, April 19, 2012 at The Renaissance Blackstone Chicago Hotel in Chicago, IL and features a jam-packed agenda of speakers, interactive break-out sessions and workshops. Michael Pranikoff is scheduled to speak at 4:15 PM on Wednesday.
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PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.