NEW YORK, Oct. 11 /PRNewswire/ -- PR Newswire announced today that Todd Grossman, Vice President of MultiVu, PR Newswire, will be a featured speaker at the PRSA 2010 International Conference to be held October 16-19 in Washington, D.C. The presentation will occur on October 19th from 2:25-3:30 PM.
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During his featured presentation at the largest PR industry event of the year, Grossman will examine ways organizations can leverage new tools and technologies to better engage audiences and drive action. His presentation, "Re-Imagining Communications to Drive Brand Engagement," will discuss:
- How to communicate effectively within various channels, especially social media
- How to enable two-way dialogue and viral sharing to increase potential audience
- How to drive and influence conversations around brands and engage audiences to drive action
- The keys areas for putting brand on a social network
"Across all channels, what is increasingly clear is that, 'Content is King,'" said Grossman. "The traditional press releases remain a viable way of distributing messaging to large global audiences; however engagement is increasingly being driven by a much broader, deeper content strategy that encompasses multimedia, video, articles, white papers and more - simultaneously syndicated across all channels. The driving force is to immerse audiences with the content and in the formats they are most likely to consume."
PR Newswire currently features the communication industry's most comprehensive suite of tools and services for engaging and interacting with multiple audiences on multiple channels. As the premier provider of communications solutions to the public relations, investor relations, marketing and CSR industries, PR Newswire enables marketers and communicators to produce, target and distribute content with measureable results across traditional, digital, mobile, social and search channels.
To learn more about PRSA 2010 International Conference or to register for the event, please visit http://www.prsa.org/Conferences/InternationalConference/
About PR Newswire
PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.
Through its multi-channel distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.
Pioneering the commercial news distribution industry 56 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com.
Rachel Meranus, Vice President, Marketing and Communications, PR Newswire at +1.201.360.6776 or firstname.lastname@example.org
SOURCE PR Newswire Association LLC