Prakas & Co. Appoints The Gab Group As Exclusive PR Agency Of Record For 'Pop Up Las Olas' -- The Largest Pop-up Retail Experience In The United States

FORT LAUDERDALE, Fla., July 29, 2013 /PRNewswire/ -- Award-winning brand communications agency, The Gab Group, has been appointed by Prakas & Co. to exclusively launch 'Pop Up Las Olas,' the largest mixed-use pop-up retail complex in the United States arriving to Las Olas Riverfront for a limited time this fall.

'Pop Up Las Olas' will occupy all 254,000 square feet of Las Olas Riverfront with no commitment, aggressive, short term leasing opportunities for budding entrepreneurs, emerging brands and artisans to set up shop temporarily amidst the backdrop of Las Olas' historic Riverfront.

Veteran developer Dev Motwani President and CFO of Merrimac Ventures, one of a group of investors who purchased Las Olas Riverfront for $16.7 million in May 2011 explains, "'Pop Up Las Olas' will reinvigorate Riverfront with an exciting Wynwood-style Pop Up takeover of arts, shopping, culture, restaurant and retail that will engage curiosity amongst tourists, residents and visitors while supporting the critical downtown arts and entertainment junction of Fort Lauderdale."

"Riverfront's glory days will be back with the arrival of 'Pop Up Las Olas,'" says Athan "Tom" Prakas, President/Broker of Prakas & Co. "We're working fast and furiously to line up a fresh mix of diverse brands and establishments."

Stay tuned for an exciting rotation of artsy retail concepts, gallery-style shopping environments, green market takeovers, innovative exhibits, cultural displays, gourmet restaurants, specialty lifestyle and 'foodie' style concepts to be announced. 

"We are elated to have been selected to launch this exclusive chapter in Fort Lauderdale history. We will soon reveal the destination website for PopUplasOlas.com and the unique brand identity being developed for this concept," says Michelle Soudry, Founder of The Gab Group.

About The Gab Group
Founded in 2004 by PR Visionary Michelle Soudry, The Gab Group is recognized for award-winning brand communications specializing in local and national hospitality, celebrity and luxury lifestyle accounts.  Consistently ranked in the Top 25 PR Agencies in South Florida by the South Florida Business Journal, the agency's broad scope of services includes brand-focused PR, strategic marketing, hospitality consulting services, and exceptional special events.  For more information, visit www.thegabgroup.com or call 561-750-3500.

SOURCE The Gab Group