Aug 22, 2017, 08:00 ET
CHICAGO, Aug. 22, 2017 /PRNewswire/ -- PRE® Brands, a data-driven premium fresh food startup and America's fastest growing consumer brand of fresh beef, announces Todd Thomason as Chief Business Development Officer and Jason Pinter as Chief Financial Officer. Thomason will build and foster relationships with current and prospective customer partners, while Pinter will lead the finance, technology, and administrative functions.
Thomason brings more than 25 years of diverse consumer experience, providing executive leadership to highly innovative consumer brands during hyper-growth phases, including Red Bull, Neuro, G-Pure / Voss, Xyience, Snapple, and Gatorade. Pinter will leverage his deep financial executive experience, gained across technology brands SpotHero, DialogTech, and Orbitz, and at consumer Packaged Goods (CPG) companies such as Kraft, over nearly two decades.
"We approach beef, a historically supply-driven and commodity-minded category, like a demand-driven and consumer-minded CPG company," said PRE®'s Founder and CEO Lenny Lebovich. "We are so excited to add team members with leadership experience building hyper-growth consumer-facing startups, who can help scale our vision of bringing the very best food to consumers' tables, on their terms."
Thomason previously held leadership positions with Big Red (VP/GM – International), Vitargo Global Sciences (Chief Sales Officer), Neuro Brands (VP – Sales), Reviver (Head of Sales), Voss (President of G-Pure), and Red Bull (VP/GM – Central Region). Thomason has managed global teams, sales planning and development, national product launches, customer marketing, sales and finance teams, and brands with up to billions in sales volume. Thomason began his CPG career working for The Minute Maid Company, Quaker, and PepsiCo.
"PRE is such an incredible value proposition for both retailers and their consumers," said Todd Thomason. "I'm excited to join this team as it leverages its transformative consumer-driven business model within a traditionally commodity-minded fresh beef category, and brings its innovative approach to more customers across the country."
Pinter has led the finance and administrative functions for hyper-growth consumer-facing businesses. In addition to his most recent role as head of finance at SpotHero, a high-profile technology startup with significant venture capital backing, he was a part of the core finance team at Orbitz that sold its online travel group to Blackstone, and had a subsequent IPO of Orbitz Worldwide in 2007 with a market cap of $1.5B. During his six years at DialogTech (formerly Ifbyphone), he helped grow the company more than five-fold. Prior to his MBA at Northwestern University's Kellogg School of Management, Jason began his career at Kraft Foods.
"It's been incredible to watch the evolving intersection of Food 2.0 and technology," added Jason Pinter. "I'm humbled to be joining PRE during this period of rapid growth, while continuing to help move Chicago forward as a hub for innovation in technology, food and beyond."
With its taste-first approach, PRE is the industry's fastest growing beef brand* and has been dubbed a "game changer" by Supermarket News. PRE's lineup of premium 100% grass-fed and grass-finished steaks, ground beef, burger patties and roasts appeal to growing consumer preferences for pasture-raised meat without antibiotics and hormones, yet providing the memorable eating experience that consumers expect from their beef.
For sales inquiries, please contact: Todd Thomason at [email protected]. For press inquiries, please contact Annie Drury at [email protected]. To find a PRE retailer near you, please visit http://www.pre-brands.com/where-to-buy-pre/
About PRE® Brands:
PRE® Brands is a Chicago-based premium fresh food startup currently focused on bringing consumers the world's best tasting beef. PRE believes in using a modern approach to traditional methods to deliver consumers the great taste they love, without any health, safety, social and environmental compromises. Through its revolutionary Our Taste Standard selection criteria, the Company has mastered the art of bringing consumers the most delicious 100% grass-fed and grass-finished beef in the world, with relentless consistency. As the first Whole30 approved grass-fed beef brand, all PRE® products adhere to the highest quality standards, boasting fewer calories and less fat, and more Omega-3's and CLA's than commodity beef, without any added hormones or added antibiotics. Available in individually packaged steaks (Ribeye, New York Strip, Top Sirloin and Filet Mignon), 16 oz. Ground Beef (80%, 85%, 92% and 95% lean), two-pack of 1/3 lb. Hamburger Patties (85% and 92% lean), and 24 oz. Chuck Roast, PRE's products are sold offline and online across most of the continental United States. To learn more, visit http://www.pre-brands.com/.
* Based on data reported by Nielsen Fresh Facts. Copyright © 2017 Nielsen Perishables Group.
SOURCE PRE Brands
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