Pre® Brands hires Nicole Schumacher as Chief Marketing Officer
New hire elevates premium brand's unique value to retailers, on the cusp of Natural Products Expo West
CHICAGO, March 5, 2018 /PRNewswire/ -- Pre® Brands, a rapidly expanding premium, fresh foods startup that has mastered bringing to market the best-tasting, highest-quality beef in the world, is excited to announce the hire of Nicole Schumacher as Chief Marketing Officer.
Schumacher's deep brand development and management experience, combining strategic thinking with creative and analytical problem-solving, will further strengthen the demand-driving business model that Pre brings to partners across its value chain—a standout asset in the traditionally supply-driven beef industry.
To the role, Schumacher brings a 19-year track record of growing entrepreneurial start-ups and Fortune 500 companies with a focus on food, health & fitness and experiential retail, including Escalade Sports, Pivotal 5, Kraft Foods, Boca Foods and Saks, Inc. She will lead Pre's marketing strategy development and execution, as well as help drive growth and profitability for the brand's customer partners.
"It's exciting to get back into food and my passion," says Schumacher. "This category is in need of a consumer-led overhaul, and I think Pre is perfectly positioned to take the lead on innovative thought leadership with marketing, education and merchandising." Pre Brands uniquely offers demos, workshops, field marketing, shopper marketing, print and digital advertising, public relations and social media engagement for its full line of 11 beef varieties.
Schumacher joins just in time for Pre's breakout performance at Natural Products Expo West 2018, this week in Anaheim, CA. Through interactive, sense-evoking exhibit hall experiences and a first-of-its-kind panel discussion on the future of protein, Pre's team of Beef Geeks™ will give conference attendees and industry stakeholders a real taste of what separates Pre from the rest of the category.
Meet the Pre team, and experience the world's best beef at Natural Products Expo West 2018:
Pre Brands Booth N637, North Hall, Anaheim Convention Center
What's Your Beef? Consumer-Driven Innovations in Meat
A panel discussion led by Lenny Lebovich, Founder and CEO of Pre Brands, Ethan Brown, CEO of Beyond Meat, Joe Heitzeberg, Founder & CEO of Crowd Cow and Anu Goel, EVP of Client Growth Solutions at SPINS.
Saturday, March 10 at 9:30 AM
Marriott, Platinum Ballroom 4
About Pre® Brands:
The most innovative brand in beef, Pre® is a Chicago-based, premium fresh foods startup, dedicated to bringing consumers exactly what they want: the best-tasting, highest-quality beef in the world.
Through revolutionary selection criteria and packaging, Pre delivers an outstanding eating experience every time, while also building consumer confidence and enabling customers to feel good about eating beef from health, safety, social and environmental perspectives. Pre's dedication to ongoing consumer engagement continually informs its insights- and data-led business model, fueling its unique ability to drive demand. Pre's groundbreaking approach, from pasture to package to plate, has helped make Pre the #1 fastest growing beef brand since its launch in 2015.*
Pre beef is 100% grass fed, finished and pasture raised with no added hormones or antibiotics, and is available in steaks (ribeye, NY strip, top sirloin, filet mignon), ground beef and chuck roast. Pre is sold nationally at retail and online. Learn more at eatpre.com.
* Source: Nielsen Fresh Facts for 1/1/16 -12/31/17
SOURCE Pre® Brands
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