PRE® Brands Launches 100 Percent Grass Fed Hamburger Patties, Expands Retail and E-commerce Footprint

CHICAGO, April 27, 2017 /PRNewswire/ -- PRE® Brands, purveyors of the world's tastiest 100 percent grass fed beef, adds 1/3 lb. hamburger patties to its lineup and has expanded to New England in Shaw's and Star Markets and online at Jet.com. Sourced from nutrient rich pastures in Australia and New Zealand, all PRE Brands beef products adhere to the highest quality standards— 100 percent grass fed diet, pasture raised, no added antibiotics and no added growth hormones.

Ideal for the spring and summer grilling season, each 85 percent ground beef pub style patty is a hearty 1/3 pound and packs heart healthy fatty acids like Omega-3's and Conjugated Linoleic Acid (CLA). Sold in unique patent-pending vacuum sealed packaging, PRE showcases its belief in 100 percent transparency. Each package is chemical free and dual-sided, showing shoppers exactly what they're getting. All PRE Brands products go through the strict selection process called, Our Taste Standard, ensuring only the most tender, flavorful, ethically raised beef is used, enabling a consistently rich, nuanced flavor with every bite.

"A juicy hamburger is one of the most classic American foods there is, and deserves constant innovation," said PRE Brands' founder and CEO Lenny Lebovich. "We're pleased to provide a better burger that is high quality and packed with flavor, and we are very excited to introduce more customers to PRE through our new partnerships with Shaw's and Jet."

Shoppers in Maine, Massachusetts, New Hampshire, Rhode Island and Vermont can now find PRE Brands at Shaw's and Star Markets. Online, PRE Brand is available on Amazon Fresh, Instacart, and now Jet.com. According to Nielsen*, more than 25 percent of American households currently buy groceries online, which has grown by 19 percent since 2014, with a projected 70 percent of Americans expected to engage in online grocery shopping within a decade.

The Chicago-based startup was named the fastest growing brand in beef** in 2016 and experienced 400 percent year-over-year growth. PRE is now available in more than 600 retail locations nationwide. The brand is building on this success by continually expanding its product portfolio, landing in new retailers and forging new partnerships. As one of the few 100 percent grass fed beef brands that's Whole30 approved, the brand aligns with a wide variety of whole food diets, and is beloved by chefs and foodies alike.

For more information on PRE Brands, including where to buy and grass fed burger recipe ideas, visit www.pre-brands.com.

About PRE® Brands:
PRE® Brands is a Chicago-based consumer packaged goods startup focused on providing the best tasting 100 percent grass fed beef the world has to offer. PRE believes in using a modern approach to traditional methods to deliver consumers the great taste they love, without any health, safety, or animal welfare compromises. Through its revolutionary selection criteria called, Our Taste Standard, the company has mastered the art of bringing shoppers the most delicious beef in the world, with relentless consistency. As one of the few Whole30 approved grass fed beef brands, all PRE Brands' products adhere to the highest quality standards, boasting fewer calories, less fat, and higher Omega-3's and CLA's than traditional USDA choice beef, without any added hormones or added antibiotics. Available in individually packaged steaks (Ribeye, Strip, Sirloin and Filet Mignon), 16 oz. ground beef (85%, 92% and 95% lean) and 24 oz. chuck roast and new dual pack 1/3 lb. hamburger patties. PRE Brands products are sold at grocers across the U.S., and online on Amazon Fresh, Jet.com and  Instacart.com. To learn more, visit www.pre-brands.com.

* Based on data from Food Marketing Institute and Nielsen through the "Digitally Engaged Food Shopper" Study. Copyright © 2017 Food Marketing Institute.

** Based on data reported by Nielsen Perishables Group through its FreshFacts Service for the Fresh Beef Category for the 52 week period ending 12.31.16, for the TTL US market. Copyright © 2016 Nielsen Perishables Group.

Contact: Annie Drury, [email protected]

SOURCE PRE Brands