LONDON, August 4, 2011 /PRNewswire/ --
Precise, the UK's leading media intelligence provider, today announces the launch of TweetComms, a Twitter application for PRs available through the Precise Media Platform.
TweetComms enables users to engage more effectively with relevant journalists, commentators and companies by bringing together live Twitter feeds with Precise's researched lists and journalist contact profiles, all within Precise Media Platform.
TweetComms synchronises seamlessly with a user's Twitter account and is pre-configured with Precise's researched lists of influential PR and journalist commentators, so that new users can be up and running from the moment they access the service.
TweetComms integrates with the Connect media contacts analysis within Media Platform so users can immediately link through to journalist contact profiles by simply clicking on their tweets. Connect is a groundbreaking development that enables PRs to identify and connect with relevant journalists and commentators by dynamically linking media contacts with media content.
Twitter has become an essential media channel for both PRs and journalists. Analysis from Precise reveals over 50% of news and features journalists from UK national broadsheets and 35% from the tabloids actively using it to source comment and break news in real time. Journalists are also increasingly using Twitter as a platform to source comment from PRs. From the broadsheets alone, there were over 3,500 journalist requests over the last 3 months, across a range of financial and corporate as well as consumer issues.
Keir Fawcus, Managing Director of Precise commented: "With social media now an integral PR channel, we have created a straightforward and intuitive application on Media Platform to enable PRs to access the Twitter feeds of journalists and influential commentators so they can more easily engage with the conversations that are relevant to them.
"We designed Media Platform following feedback from our clients to offer a platform that will make a real difference to PR's day to day business activities. TweetComms is a further extension of this to ensure that PRs are engaging with the right journalists and in real time on the issues that matter to them and their clients."
Drawing on content from national and regional newspapers, trade publications, and online and social media, Connect allows PRs to quickly identify what journalists and commentators are writing about through a real-time link between contact details and media content. Crucially it will enable PRs to analyse the point of view that journalists are taking on a particular issue or company both through what they're writing about and tweeting so that they can better understand their target media.
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Precise is the UK's leading provider of media intelligence solutions, providing a unique range of integrated services, in support of PR and external communications activity: press, broadcast, online and social media monitoring, media analytics, forward planning, media contacts analysis.
Precise Media Platform is an integrated solution that enables PRs to effectively plan, monitor and evaluate their coverage, whilst providing them with crucial insight into their key media contacts. Connect is powered by the Autonomy-enabled Chorus media intelligence engine.
Precise is retained by 5,000 agency, corporate, consumer, financial, charity and government clients including the majority of the top 100 PR agencies and over 75% of the FTSE 100.