Precision Health Media Names Veteran Digital Ad Exec Mark Magnani as VP Ad Sales

Tim Hanlon Also Joins as Advisor

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May 07, 2012, 08:44 ET

NEW YORK, May 7, 2012 /PRNewswire/ -- Precision Health Media, the leading source for Diagnosed Audiences, has named Mark Magnani as Vice President - Advertising Sales, a new position reporting to Suzanne Polizzi, SVP Sales. In addition, Tim Hanlon has joined the company's rapidly growing team as an advisor.

Mark Magnani has more than 20 years experience - in online, print and out-of-home media -- working with senior level pharma brand managers. Most recently, he was Executive Vice President Client Services at Healthy Advice Networks, a leading point-of-care video network for doctors' offices. Previously, he developed and ran programs for reaching condition-specific patients at Meredith Corp's 360 Integrated Group, Reader's Digest and Woman's Day. Magnani has worked closely with such major pharma and CPG brands as Merck, Pfizer, BMS, Boehringer-Ingelheim, Shire, AstraZeneca, Bayer Healthcare, Unilever and Kraft.

"Mark has worked with pharma brands since they first began aggressive direct-to-consumer ad efforts and is known for his strong relationships in the industry and his ability to provide solutions that drive targeted results," said Bill Jennings, CEO Precision Health. "Having been on the forefront of connecting content solutions with disease states, he's perfectly suited to communicating the value of our Condition Match semantic targeting to leading brands and their agencies."

Magnani commented, "There has been a strong trend among pharma and OTC brands in targeting more specific health audiences. The Precision Health technology is delivering two to three times the industry performance metrics and lasering in on the ideal mix of content for brands."

Suzanne Polizzi stated, "Mark will enable PHM to significantly expand our coverage to East Coast health brands as we build out the national sales team."

Tim Hanlon advises technology-based start-ups and traditional media companies through his investment advisory and strategic consulting firm, The Vertere Group, LLC, based in Chicago. He has over 20 years of classic, digital and "emerging" media and marketing experience, including senior operational and ventures roles at agency holding companies Publicis Groupe (Starcom MediaVest, Denuo, VivaKi), and Interpublic Group (Mediabrands Velociter).

"Tim has been one of the most influential thought leaders in the ad tech industry over the past 10 years and his input will be very valuable as Precision Health Media expands our targeting capabilities in pharma and other major health categories," said Jennings. "Tim will play a major role in helping us refine Condition Match and its positioning to our advertisers".

Hanlon stated, "The health category is somewhat unique in that many of the more common ad targeting techniques that involve behavioral targeting cannot be used due to privacy concerns. Precision Health uses a semantic technology that focuses on the content across many top partner sites, allowing pharma and CPG brands to utilize the specific pages that are most relevant to their brands. PHM also can optimize across its 220 site partners in a more efficient manner than single health portals."

About Precision Health Media

New York-based Precision Health Media (formerly Good Health Media) delivers specific health condition audiences to pharma and consumer brands. The company is backed by Metamorphic Ventures, Cava Capital and several individual investors, including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Forman (Health Venture Group), Geoff Judge (Partner iNovia), Bill Benedict (Alpine Meridian), Chris Young (Founder Digital Broadcasting Group). ConditionMatch is a trademark of Precision Health Media. For more information, visit www.precisionhealthmedia.com or contact Matt Fink at [email protected]