PORTLAND, Ore., Jan. 31, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a major contract with PrecisionDemand which will be subscribing to both Rentrak's TV Essentials and StationView Essentials census-based TV ratings information. PrecisionDemand maximizes the precise impact TV will generate across retail, online and telesales channels so that advertisers can manage their advertising to deliver predictable, accountable and repeatable business results as their top line and margin goals change.
"It is impossible for marketers to manage their business in a successful manner with the previously available rating services. In order for advertising to actually deliver results-based metrics on TV spend, it's essential to use innovative technology. That is why Rentrak's TV ratings data is key to transforming advertising from an unquantified cost to a predictable business lever," said Jon Mandel, CEO of PrecisionDemand.
PrecisionDemand begins with a simple focus on the customer and the viewer, and then leverages multiple complex and layered data sources to create a nuanced and cohesive picture that allows the company to understand the advertiser's customer precisely and marry that with the depth and breadth of the television viewing audience.
"The critical importance of understanding the actual success of an advertising campaign is the driver for our ROI measurement approach," said Brian Burdick, Chief Technology Officer at PrecisionDemand. "Rentrak's advanced, census-based information and analytics are key to understanding how much, how often, and where to place the media that will meet a client's ROI goals."
As the census-based television ratings currency, Rentrak provides daily measurement of all TV networks nationally and at a granular level in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates information from over 19 million televisions.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.