BOSTON, Nov. 19, 2020 /PRNewswire/ -- PRECISIONeffect, the industry's only healthcare advertising agency dedicated to working with companies seeking to change the standard of care, today announced its new work-break video series, This Medical Moment. The series, hosted by PRECISIONeffect President, Carolyn Morgan, offers insights, obstacles, and lessons learned from entrepreneurs and leaders quickly advancing the healthcare industry through innovative thinking, design, and methodology.
Each month, Carolyn will sit down with healthcare's leading visionaries for quick conversations about cutting-edge developments across the healthcare and technology landscape, including discussions on rare disease, artificial intelligence, and go-to-market strategies for launching novel therapies and treatments. Notable guests kicking off the series include Dekel Gelbman, Senior Vice President of Business Development and Strategy at Day Zero Diagnostics and Kathy Giusti, Founder and Chief Mission Officer of the Multiple Myeloma Research Foundation and Former Faculty Co-Chair, Harvard Business School Kraft Precision Medicine Accelerator
"The most extraordinary moments in healthcare are happening right now. Scientific developments aren't stopping, they're speeding up, and we want to highlight those behind the innovations to learn more about what they are doing and what our future holds," says Carolyn Morgan, President of PRECISIONeffect and Host of This Medical Moment. "This new series is a quick way to learn about the people and the products that will forever change the way medicine is practiced."
Watch the first episode today and stay informed about new This Medical Moment episodes by signing up here. To learn more, follow PRECISIONeffect on LinkedIn and Twitter or visit us at www.PRECISIONeffect.com.
PRECISIONeffect is the nation's only healthcare advertising agency dedicated to working with companies seeking to change the standard of care. For four decades, the agency has developed creative market-changing and award-winning work for novel pharmaceuticals, biologics, devices, and diagnostics. The agency's expertise in identifying and changing status-quo preserving behaviors has demonstrated success with physicians, patients, and caregivers across virtually every branch of medicine. The company has offices in Boston, Los Angeles, London and is part of the Precision Value & Health team. Visit www.PRECISIONeffect.com for more information.