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PrecisionIR Group Introduces Enhanced QT Product for Companies Targeting Institutional Investors

PrecisionQT makes it easy for issuers to identify the most likely institutional investors, understand their investment criteria and communicate with them


News provided by

PrecisionIR Group

May 14, 2010, 12:20 ET

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NEW YORK, May 14 /PRNewswire/ -- PrecisionIR Group ("PrecisionIR") today announced the release of a new and expanded version of the company's PrecisionQT quantitative targeting tool.

Michael Pepe, CEO of PrecisionIR said, "PrecisionQT is the best way for companies to identify their most likely institutional investors, understand why they are likely to purchase and to use that data to create timely and relevant IR communications.  As part of our latest enhancements, PrecisionQT now includes more issuers and measures more funds. We've also introduced new navigation tools and additional search features that make it easier than ever for IROs to locate the funds they need to target."

Designed to improve the investor relations efforts of publicly traded companies and funds, PrecisionQT allows subscribers to screen the universe of buy-side investors and uses proprietary algorithms to identify the fund managers most likely to be interested in a specific investment profile.  Subscribers to PrecisionQT are able to generate QT scores between 0 and 100 that match their company with each fund.  Scores are based on 14 key metrics used by portfolio managers and are reflective of each fund's investment strategy and current holdings.

In its latest version, PrecisionQT includes data for 11,278 publicly traded companies (an increase of 4%), allowing each of those companies to screen the fund universe, identify appropriate funds and include comparisons with up to five peer companies.  Each company can now generate QT scores for 11,385 individual funds (an increase of 37%), including 13F filers. Portfolios that include fewer than 10 North American holdings have been eliminated.

Added Pepe: "We've redesigned our client desktop so that all QT subscribers can now launch the product direct from their PrecisionIR landing page.  Additional search options make it easier to segment funds based on geographic, industry sector or market cap parameters.  And subscribers can now print out a single tearsheet for each fund that gives them specific IR talking points and shows how their story compares with up to five peer companies."

For more information about PrecisionQT, please contact Bob Maguire, SVP Global Sales at 804-327-3401 or email: [email protected].

About PrecisionIR

PrecisionIR helps clients build interest in their company, products and services by targeting institutional and self-directed high net-worth investors through our unique network of over 250 media partners across North America and Europe and a proprietary database of more that 1.5 million investors. Over 2, 500 public and private companies worldwide trust PrecisionIR to provide an integrated approach to investor relations targeting, communications and analytics.

PrecisionIR helps companies with institutional and retail targeting, as well as communication services like webcasting, video, conferences, e-mail, IR websites and more. In addition, we track the effectiveness of clients' IR programs with complete results reporting, and provide in-depth analysis to help companies develop and deliver highly targeted investor communications programs

About PrecisionQT

PrecisionQT is the fastest and most cost-efficient way for IROs to identify the fund managers most interested in a company's investment profile. Built by a team of academic and industry experts with more than 50 years of combined experience in fund analytics and research, PrecisionQT gives subscribers data that helps them better understand their institutional investment opportunities and develop the right investment story for each fund they approach.

SOURCE PrecisionIR Group

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