PrecisionIR Launches Improved Client Desktop Solution in North America

RICHMOND, Va., Aug. 3, 2011 /PRNewswire/ -- PrecisionIR Group is pleased to announce the North American launch of its new Investor Outreach Platform (IOP), a transformed and improved Client Desktop solution. The IOP seamlessly merges functionality that enables PrecisionIR clients to more easily manage their IR efforts. New features for clients include Institutional Marketing and Communications through their partnership with Bloomberg Markets Spotlight, Social Media Publishing, Social Media Monitoring and Detailed Analytics.

INSTITUTIONAL MARKETING AND COMMUNICATIONS: The Investor Outreach Platform enables PrecisionIR clients to target institutional investors through Bloomberg Markets Spotlight, which combines the unsurpassed reach of Bloomberg Markets® magazine with PrecisionIR's multi‐media investor outreach assets.

SOCIAL MEDIA PUBLISHING: The IOP enables companies to leverage social media to broaden their IR footprint. For those companies that currently leverage social media, the IOP includes a "One-Stop" Social Media Publishing tool that clients can use to simply create one message that gets 'pushed' to the selected networks with one click, making it easier to customize publishing and increase investor engagement.

SOCIAL MEDIA MONITORING: The Investor Outreach Platform aggregates client content and discussions throughout various social media networks to provide valuable insight and information in one location.

DETAILED ANALYTICS: The IOP quantifies the performance of clients' marketing and communications strategies through a number a measureable activities. The IOP will help a user track the overall reach of their company message while also comparing their results to that of their peer group. In addition, the new platform will enable users to measure a number of important bench marks including traffic to their website, interest levels in various media communications and who is showing interest in their company. And the IOP will aggregate these and other key metrics all in one place.

"As always, PrecisionIR's focus is to provide our clients with today's most widely used avenues for additional marketing streams," said Michael Pepe, CEO at PrecisionIR Group. "At the same time, in today's world, simplicity is money; a simple process saves time and provides convenience. This fact, in combination with feedback from our clients about the needs of today's IRO, directed and shaped the improvement of the Client Desktop into the Investor Outreach Platform. The IOP will introduce clients to Bloomberg Markets Spotlight; makes it easy to publish company news via social media outlets; provides a centralized location for measuring social media efforts; and gains in-depth knowledge about the performance of their IR websites. Best of all, we're confident our clients will enjoy the new, streamlined experience the IOP makes possible."

To watch a 90-second video on the new IOP, please visit:

http://edg1.vcall.com/Marketing/PIR_080111.mov

Existing PrecisionIR clients in North America will be notified of their Investor Outreach Platform login details while still having access to their current client desktop during the 90-day transition period to the new IOP. Clients outside North America, meanwhile, can watch for the expansion of the Investor Outreach Platform into other markets, as scheduled for the coming months.

For further information about PrecisionIR's Investor Outreach Platform, please contact PrecisionIR Group: Scott Moody, Vice President North American Sales ([email protected]; 1-804-327-3440) or Jeremy Derenne, EU Managing Director ([email protected]; 44-(0) 207-192-0873).

About PrecisionIR

For over 20 years, PrecisionIR has helped issuers build interest in their companies amongst retail and institutional investors. Through its unique network of over 100 media partners around the world, and a proprietary database of more than one million investors, PrecisionIR provides unmatched distribution for issuers' investor communications initiatives. Over 2,500 public and private companies worldwide trust PrecisionIR to provide them with best-in-class investor outreach solutions.

SOURCE PrecisionIR Group