Predictive Analytics Leader, automotiveMastermind Adds 11th Brand to its Growing Portfolio
More than 6,000 dealerships have access to the Mastermind technology
Jun 06, 2017, 10:15 ET
NEW YORK, June 6, 2017 /PRNewswire/ -- U.S. Porsche dealerships now have access to world class technology that will allow them to attract more drivers through the implementation of behavior prediction analytics. This will enable automotiveMastermind (Mastermind) to help individually owned and operated Porsche dealerships boost sales and customer retention rates.
"Stunning vehicles like the 911 and Cayman models continue to demonstrate that Porsche is committed to delivering top-performance, luxury vehicles," said Marco Schnabl, CEO and Co-Founder of automotiveMastermind. "With the adoption of our behavior prediction technology, Porsche dealers will be able to better drive business by enabling their sales teams to access the best customers they should be contacting and marketing to at the right time with the best information, that will generate the most effective sales growth."
Mastermind's proprietary technology distills thousands of data points, gathered from the dealer management system (DMS) and combines it with Big Data – social media profiles, financial records, product and consumer lifecycle information, socio-demographics and more – in order to accurately calculate when a customer is ready to buy and why. The data is then distilled down to a simple number, the Behavior Prediction Score® (BPS), a ranking from 0-100, that tells the dealer how close the customer is to purchase. In addition, Mastermind delivers customer-specific talking points right to the salesperson's desktop, helping them enhance customer engagement and ultimately leading to a more meaningful sale. Mastermind also offers highly personalized marketing campaigns proven to increase the likelihood of a customer visiting a dealer.
"As Porsche has evolved, they have maintained a leading position in the automotive performance market. The option to now use predictive analytics adds to that evolution," said Andrew Gillman, Vice President of Sales and Marketing for automotiveMastermind. "Mastermind's behavior prediction technology helps the dealer by making the sales floor more efficient, improving sales and customer retention rates."
automotiveMastermind has a proven track record of transforming the dealership experience for consumers and revolutionizing the way automotive dealerships and manufacturers, find, engage and earn long-lasting customer relationships.
About automotiveMastermind
Founded in 2012, automotiveMastermind is the leading provider of predictive analytics and marketing automation technology for the automotive industry. The company's cloud-based platform helps dealers precisely predict automobile-buying behavior and automates the creation of micro-targeted consumer communications, leading to proven higher sales and more consistent customer retention. automotiveMastermind currently works with more than 800 dealer partners, providing access to their technology to more than 6,000 dealerships nationwide. Headquartered in New York City and San Francisco, automotiveMastermind has more than doubled its employee count in the last year. For more information, visit automotivemastermind.com or follow them on Twitter @autoMastermind.
SOURCE automotiveMastermind