Predictive Marketing Start Up Yieldify Launches New Customer Platform and Hires CTO from Google

Nov 03, 2015, 05:00 ET from Yieldify

LONDON, November 3, 2015 /PRNewswire/ --

  • Platform to serve as stepping stone to build self service personalization campaigns in minutes 
  • Former Google Senior Product Manager, Richard Sharp joins as CTO  
  • Sharp to drive the strategic product vision for real time personalization and vertical product integration  

Yieldify, the predictive marketing startup that enables brands to increase conversion rates, today announced the launch of a faster and more intuitive platform for customers. Yieldify also announced Richard Sharp is joining the company as Chief Technical Officer.

This platform lays the foundation for a self service offering that Yieldify will be launching early next year. The new interface will work alongside Yieldify's current fully managed service solution and will provide marketers the flexibility and first hand access to drive campaigns in line with their plans.

"A lot of marketers have now begun to realise the true value of personalization as part of the wider customer journey," says Richard Sharp, Yieldify's CTO. "Our new platform provides marketers with a simple and scalable way of building personalization campaigns that adapts to their customers digital behaviour in real time across channels. The vision is to build a vertically integrated solution for customers, which is easy to integrate and offers marketers a suite of executional products and measurable ROI."

"Yieldify is committed to providing a simple and intuitive self-service offering that places full control in the hands of the marketer" said Jay Radia, co-founder and CEO of Yieldify. "Richard brings a wealth of product knowledge in the areas of consumer internet and online retail. His expertise is a great asset to the team both in terms vision and execution. With the new platform we're one step closer to the company's mission of offering our customers a fully personalised single customer journey with low time to value, a simple integration, and proven results."

One of the very first players in predictive marketing and analytics, Yieldify has built its core architecture around personalization from day one, providing marketers with radical new ways to action data. Launched just over two years ago, the company's annual revenues grew by 480% year on year from April 2014. Yieldify has expanded to over 140 employees, closed $11.5 Million in Series A financing led by Google Ventures and SoftBank Capital, and recently launched an engineering office in Porto, Portugal.

SOURCE Yieldify