PreGel Video Channel Launches With 18 New Instructional Videos for Dessert-Making

CONCORD, N.C., May 18, 2011 /PRNewswire/ -- PreGel AMERICA and the PreGel Professional Training Center are excited to unveil a new online video channel with 18 never before seen instructional how-to dessert videos. The PreGel Channel is a new section on www.pregelamerica.com and will host all of the videos produced by PreGel.  The 18 new videos are a part of a series that covers how to make gelato, sorbetto, Tenero (soft serve), frozen yogurt with Yoggi 30® and 5-Star Chef Pronto Pastries which include pannacotta, tiramisu, molten chocolate cakes and more.  

Providing the exclusive video channel and continuing to create branded videos for their customer base are something PreGel AMERICA Marketing Manager Jillian Hillard believes is a critical step in the company's overall marketing strategy.

"Our customers are accessing information from so many different mediums today, and video is a huge area of growth," said Hillard. "The PreGel Channel allows them to easily access informational and educational videos, especially for those that are unable to attend classes at our Professional Training Center."

The new 18 step-by-step tutorial videos feature the company's first-rate Professional Training Center staff and provide a great guide for learning more about how to make a variety of authentic desserts using PreGel AMERICA's ingredients. Highlighted flavors include raspberry sorbetto, award-winning pink grapefruit sorbetto, chocolate soft serve, pannacotta and many more. The videos are segmented by topic [Gelato & Sorbetto, Tenero (soft serve), Frozen Yogurt and Pronto Pastries], and viewers can learn each technique and recipe one-by-one.

This is the first set of many videos PreGel AMERICA and the PreGel Professional Training Center expect to release. As the industry continues to move toward a more digital age, the company is excited to be a part of the growing popularity of video media.

"These videos allow the Training Center to reach an even wider virtual audience. Viewers can learn and perfect the techniques to make these authentic Italian desserts at their own pace and on their own time," said Frederic Monti, Corporate Pastry Chef, PreGel AMERICA. PreGel's videos are available for viewing on the PreGel AMERICA website www.pregelamerica.com as well as streamed at trade show events and on the PreGel YouTube Channel.

About PreGel AMERICA

PreGel AMERICA is the U.S. subsidiary of PreGel, a global ingredient company headquartered in Reggio Emilia, Italy. PreGel develops, manufactures and distributes natural ingredients, toppings and fillings of the highest quality from Italy, including flavors, powders and pastes used in gelato, frozen yogurt, pastry and other specialty desserts. Based in North Carolina since 2002, PreGel directly sells to restaurants, gelato cafes, coffee shops, frozen yogurt shops, bakeries, pizzerias, hotels, resorts, grocery stores and universities, as well as a few distributors in the United States. PreGel believes in blending Your Passion with Our Ingredients. For more information, visit www.pregelamerica.com.

About PreGel AMERICA's Professional Training Center

The PreGel Professional Training Center is a world-class training facility dedicated to blending your passion with our education.  From theory to application to artistry, the PreGel Professional Training Center offers an unparalleled educational experience focused on building a culinary and business foundation in authentic Italian gelato, sorbetto, semifreddo, frozen yogurt, pastries, confections and beyond. For more information, visit www.pregeltrainingcenter.com.  

SOURCE PreGel AMERICA