NEW YORK, July 24, 2013 /PRNewswire/ -- Here is a brief talk on preheader text from B2C SooBest, an online retailer with a wide range of products such as fashionable women's clothing, men's clothing, digital watches, charm jewelry, etc. Preheader text is the text that follows the subject line of an email. According to surveys carried out by Webpower, many companies use preheader text in their email marketing campaigns to increase email response levels. While effective, some companies still do not attach enough importance to preheader text, the secret of winning email marketing.
Which position is Preheader text set in an email?
Preheader text occupies a tiny proportion of an email but its effect is obvious. In some mobile devices such as Android, preheader text is quite important before the images are blocked by default. Preheader text is the first thing that people see when opening an email. Besides being displayed at the top of the page, preheader text is also automatically referenced in the user's inbox preview, thus users will preview the preheader text message when they open their mail box without opening the email. The preheader is very helpful in terms of enticing users to open the email when its content matches its subject.
1. Set on the top of an email page, above the LOGO and page header.
2. In the preview pages of mobile emails, the first paragraph of HTML text or preheader text will be automatically extracted and displayed exactly behind the subject in the preview page.
Preheader text messages improve email responsiveness and delivery effects.
1. Links to the online version of the email / guides the user to open the pictures
Many users may find that the pictures are not downloaded or displayed when opening an email. If your emails require users to click images to obtain primary information, using preheader text messages will link it to an online version of the email, so as to remind the user to open the pictures in order to get information.
2. Allows users to add the sender's address to his / her address book
Emails are more likely to reach the users' inbox if the sender address has been added to the user's address book. And, it's more likely to improve the open and click rates.
3. Provide a compelling summary to attract users to continue to read the message
People are busy. Many users do not read the message from start to the end. Usually they just take a quick glance, and many users use Gmail text fragments or mail program previews to determine which emails they will read. The preheader will give a text overview to show why the users should read your e-mail overview. Thus, it will increase the odds of your email being read.
4. Provide an unsubscribe link / forward to friends
Users who are no longer willing to accept your emails will want to stop receiving your emails. If you make it hard to unsubscribe, users may mark your emails as "spam." Provide an unsubscribe link at the preheader so that people can unsubscribe if needed. Add links to forward the email to friends in preheader text to increase exposure.
5. Remind subscribers why they are receiving this email
Subscribers may forget how they have been added to your list. The preheader text will remind the users why they receive your email. That will help you refresh their their memory and reduce spam complaints.
More advanced optimization techniques of preheader text
1. Preheader text works with the subject line. Preheader text is often used for overview, a brief summary, or used to mark the message type (ie "Account Notice" or "state reminder"), which is used to attract more users to open and read the message. In email marketing, the subject line and text with preheader requires special attention: (1) the contents must not be duplicates; (2) they need to tell a to-be-continued story that entices users to view the email.
2. Optimize the preheader text for mobile devices. Keep preheader text no more than 85 characters as extra characters will often be truncated.
3. Make the text background consistent with the text colors if you wish to hide the preheader in the mail page. This way, preheader text messages can still be displayed in the inbox preview page.
4. Preheader text does not occupy a key position on a small screen so you may want to consider hiding the preheader if using responsive design for the email.
From the above description you will notice a variety of ways to use preheader text. You may want to try different ways to optimize preheader text and the e-mail layout so that you can select the most suitable method for your e-mail marketing campaigns. Make sure to also remember to make sure the preheader text is not negative or meaningless and aim to utilize it in a way that benefits your company and your message.
SOURCE Soobest.com
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