STAMFORD, Conn., June 22, 2015 /PRNewswire/ -- Consumer retail sales of educational products for preschool and school-age children in the U.S. exceeded an estimated $3.34 billion in 2014, according to Simba Information. Educational publishers and instructional software developers are scoping out that market, but breaking in means not just seizing opportunities but overcoming obstacles in a competitive and fragmented market.
Simba Information defines and delineates the consumer market for instructional materials providers interested in crossing over from the institutional school market in its new report: Opportunities for PreK-12 Educational Materials in the Consumer Market 2015.
"The consumer market has a different hierarchy, different competitors and different distribution systems," said Kathy Mickey, senior analyst and managing editor of the Education Group at Simba. "In this new report we are capturing this industry change as it is getting under way and identifying guideposts for navigating the landscape—growth drivers, consumer demand and positioning pointers."
Go-to-market strategies—marketing, pricing, timing and product development—are different than in the institutional school market. "Moreover, because children are key decision-makers about purchasing and use, products need to be entertaining and engaging as well as educational," Mickey said.
In the Simba tradition, Opportunities for PreK-12 Educational Materials in the Consumer Market 2015 provides an overview of the market landscape for products that are created to serve an educational purpose and are sold directly to consumers through retail stores and consumer-facing e-commerce sites. Key topics covered in the report include:
- Covered segments: traditional toys, electronic learning aids/tablets, apps and ebooks, print books, interactive gaming;
- Consumer educational materials market segment sizing from 2013 – 2017;
- Consumer perceptions of educational products;
- Key customer target groups;
- Competitive landscape by segments and product types;
- Explication of distribution channels;
- Trends: licensing, branding, STEM, STEAM, and technology;
- Key factors for success in the consumer educational materials arena;
- Growth factors for the future.
Opportunities for PreK-12 Educational Materials in the Consumer Market 2015 provides data and analysis for publishers, courseware developers, marketing and business development professionals and investors. For more information on Simba's new report, visit: http://www.simbainformation.com/redirect.asp?progid=87590&productid=9078266.
About Simba Information
Simba Information is widely recognized as the leading authority for business intelligence in the education and professional media industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com.
Senior Analyst, Education Group
SOURCE Simba Information