EMERYVILLE, Calif., Sept. 17, 2018 /PRNewswire/ -- Premier Protein – a line of shakes, powders, bars and Clear drinks known for their delicious taste and best-in-class nutritionals – has announced the launch of new Earth First packaging for its ready-to-drink shakes. Premier Protein shakes now feature FSC®-certified Tetra Pak cartons and a re-sealable plant-based cap derived from sugarcane. The decision to change its packaging represents the brand's ongoing commitment to reduce its environmental footprint and introduce more sustainable packaging for its consumers.
"An increasing percentage of consumers are now checking packaging labels to ensure the brand or product they're about to purchase is delivering positive social or environmental impact," said Darcy Horn Davenport, President, Premier Nutrition Corporation. "This shift in consumer behavior inspired our team to evaluate Premier Protein's packaging and move towards sourcing more renewable resources. We value our customers above all else and aim to deliver good energy to people everywhere, and that includes protecting and restoring the health of our planet."
Premier Protein's new Tetra Pak cartons are light-weight, recyclable and FSC®-certified, meaning the materials used have been responsibly sourced. The carton is made mostly from paper, which comes from sustainably managed forests where trees can continue to grow. After they've been recycled, cartons can be turned into tissue, paper products and green building materials.
The shakes' plant-based sugarcane cap is durable, protective, 100% recyclable and GMO-free. The sugarcane is sourced from Brazil and grown in a region of the country that does not upset ecosystems or food supplies. Additionally, by utilizing a resource that grows back each year, global CO2 emissions are significantly reduced in comparison to plastic made from petroleum.
"Tetra Pak is excited to work with Premier Protein on the new Earth First packaging initiative," said Gustaf Rabe, Vice President of Aseptic Sales, Tetra Pak U.S. & Canada. "We believe packaging should save more food and resources than it costs and by purchasing the new FSC®-certified cartons from Premier Protein, people can help care for the world's forests for generations to come."
New Premier Protein Earth First packaging will be available across the shakes' seven-flavor portfolio, including Chocolate, Vanilla, Strawberries & Cream, Bananas & Cream, Caramel, Peaches & Cream and Cookies & Cream. For more information, including where to purchase, visit PremierProtein.com or @PremierProtein on Facebook, Twitter and Instagram.
About Premier Nutrition Corp.
Premier Nutrition Corporation (PNC), a subsidiary of Post Holdings, Inc., is a leader in nutrition products that bring good energy to people everywhere. Managing and growing the brands Premier Protein®, PowerBar®, Supreme Protein® and Joint Juice®, PNC has successfully made nutritious high protein products mainstream, and continues to expand its offerings in the everyday portable energy space. The company is fueled by sharing good energy in everything it does, from the way employees and customers are treated, to the products it makes and sells.
Media Contact: Maggie Beaudouin, Hunter PR, [email protected] or 212-679-6600, ext. 605
SOURCE Premier Nutrition Corp.