Premium Healthstyle Brand Live Ultimate Brings ULTIMATE RUN SERIES to World-Famous South Beach

MIAMI BEACH, Fla., Dec. 2, 2013 /PRNewswire/ -- Live Ultimate^®, the premium healthstyle brand, brings its ULTIMATE RUN SERIES to world famous South Beach, with a Half Marathon ∙ Quarter Marathon ∙ 5K Run/Walk ∙ Team Challenge and Ultimate Kids Dash. Presented by T-Mobile with the support of the Miami Beach Visitor and Convention Authority, the event offers a weekend long RUNcation that takes over the beach with a non-stop lineup of stay and play excitement from December 13-15^th.

(Photo:  http://photos.prnewswire.com/prnh/20131202/PH25531-a )

(Photo:  http://photos.prnewswire.com/prnh/20131202/PH25531-b )

The SoBe-infused race to be held Saturday, December 14^th, expects to attract thousands of participants and spectators to help raise awareness and funds for the growing problem of childhood hunger in America. With the calling, "Don't Stand for Hunger Run to Help End It!" the Live Ultimate Run South Beach is part of the company's series of runs around the country.

Joining with The LIVE ULTIMATE END CHILD HUNGER INITIATIVE to call attention to the reality that 1 in 5 kids in America struggle with hunger are Presenting Sponsor T-Mobile and Featured Sponsors Braman Miami BMW, Armpocket, Douglas Elliman Real Estate, Whole Foods Market, Nespresso, Nikki Beach Club and Samsung, all in support of Share Our Strength's No Kid Hungry^® Campaign, a national effort to end childhood hunger in America by ensuring all children get the healthy food they need, every day.

"According to the U.S. Department of Agriculture, more than 16 million children in this country cope with hunger," said Bryan Huberty, the company's Chief Running Officer. "We at Live Ultimate are proud to be a collaborative campaign partner in support of the No Kid Hungry Campaign and the movement of people committed to making sure that no child in America is ever hungry."

"Nearly 1 in 5 children in America struggle with hunger, but we know it doesn't have to be that way," said Chuck Scofield, Chief Development Officer of Share Our Strength. "Live Ultimate is making a commitment to end child hunger in America by dedicating proceeds from its races to our No Kid Hungry campaign. Together, we will work to make sure all kids can get the healthy meals they need every day."

The Live Ultimate RUN takes place along the scenic oceanfront of Miami's famous South Beach, a major entertainment and tourist destination known for its nightlife, restaurant, boutiques and luxe hotels. During the peak of season, this famous stretch of breach is shut down to traffic to form the picturesque course, featuring miles of ocean front views.  It finishes just steps away from the world-famous Nikki Beach Club, where the Ultimate post-race party will be held. Participants receive a premium, gender-specific RUN shirt and custom artisan Live Ultimate RUN Finisher medal. RUN Shirts and awards are also presented for the Kids dash for an all-inclusive fun run. The RUNcation weekend includes the best of what South Beach has to offer including nightlife, pool parties, and discounts at many of the finest hotels on the Beach.

About Live Ultimate^®

Live Ultimate is a company committed to redefining lifestyle as "healthstyle," encouraging all to live their best lives in order to experience much more. Extending enriching encounters through its offerings of premium superfood green iced tea beverages, national initiatives and philosophies, the company inspires all – To Live Healthy To Live Happy To Live Ultimate. Learn more by visiting www.liveultimate.com online or call 1.877.576.6222. Media contact: Rod Esteves. Email. Like us on Facebook at: www.facebook.com/LiveUltimate.

About SHARE OUR STRENGTH'S NO KID HUNGRY CAMPAIGN

No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength's No Kid Hungry^® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals through its Cooking Matters program. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at www.NoKidHungry.org.

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SOURCE Live Ultimate