Premium Probiotics Line, ProBioCare™, Now Available at the Vitamin Shoppe®

NORTH BERGEN, N.J., Feb. 6, 2014 /PRNewswire/ -- ProBioCare™, a new, premium line of probiotic supplements, is now exclusively available at the Vitamin Shoppe^® and VitaminShoppe.com. ProBioCare contains "friendly" bacteria that help support digestion and a healthy immune system by inhibiting the growth of harmful bacteria and promoting a healthy balance in the intestines.

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"So many of our customers have been searching for a probiotic that is non-GMO, allergen-free, and does not need to be refrigerated, to help with their digestive concerns," said Doug Jones, Senior Vice President, Merchandising. "ProBioCare meets these needs by promising to be allergen-free, acid-resistant and stable at room temperature, so our customers can have confidence in these supplements."

There is a growing amount of public interest in, and awareness of, the benefit of probiotics. A number of lifestyle factors, including poor diet, stress and certain medications, may result in an unfavorable balance in the digestive system for some individuals. Many people turn to probiotics to help with digestive concerns and for immune support. Additionally, people often take a probiotic to replenish beneficial bacteria following treatment with antibiotics.

ProBioCare supplements are non-GMO and free of common allergens including gluten, dairy, egg, wheat, fish, shellfish, tree nuts, peanuts and soy. They are also formulated to survive the acidic stomach environment and to ensure potency through the expiration date.

ProBioCare Products Available Now at the Vitamin Shoppe

ProBioCare Women's Probiotic 50 Billion (30 and 60 veggie capsules)

• Supports digestive, immune and vaginal health
• Formulated with a higher level of lactobacillus bacteria to support vaginal health

ProBioCare Probiotic 80 Billion

• Supports digestive and immune health
• Formulated with a higher level of bifido, the bacteria that reside in the colon

About the Vitamin Shoppe (NYSE: VSI) 
At the Vitamin Shoppe, every body matters™ is much more than just a tagline – it's our mantra as we are dedicated to making the world a healthier place, one life at a time. Many consumers are surprised to discover that the Vitamin Shoppe offers so much more than just vitamins. As one of America's leading health and wellness brands we've got over 20,000 products to choose from, including vitamins, minerals, herbs, sports nutrition, homeopathic remedies, green living, beauty aids and more. Most importantly, we are committed to quality, knowledge and safety so you can always have trust in the products we sell. 

The high-quality standards of the Vitamin Shoppe are reflected in the development of our own exclusive product lines, such as the Vitamin Shoppe, BodyTech and plnt. No matter where you may be on your wellness journey, come visit us at one of our more than 600 Vitamin Shoppe stores across the country or online at VitaminShoppe.com – where every body matters.

SOURCE The Vitamin Shoppe