ROCKVILLE, Md., Nov. 29, 2016 /PRNewswire/ -- Many parents are still recovering from the effects of yesteryear's recession and our still slowly growing economy. As a result, these parents seek value in a broad range of purchases. This is especially true of infant, toddler, and preschool products that can be quite expensive with many items having a short lifespan, according to market research firm Packaged Facts in the report Infant, Toddler, and Preschool Furnishings and Durables, 5th Edition.
Many infant, toddler, and preschool products are necessities so they have to be bought or received as gifts. Parents often rely on gifts for at least some of the items required for kids. But for an increasing number of consumers, pre-owned or used is totally acceptable whether an item is bought second hand, given as a hand-me-down or borrowed.
"For parents purchasing products for younger children, almost all things old are new again—or at the very least these preloved items are good enough and affordable enough to make them viable alternatives to buying new," says David Sprinkle, research director, Packaged Facts.
Overall estimates are that 20% to 30% of infant, toddler, and preschool products are purchased used or received used from others. Half of those who acquired baby furniture or equipment for their own household in the last 12 months bought it new. A third bought products second hand and about a quarter borrowed the products. A third received products as gifts from friends, co-workers, or family members. Meanwhile 25% received products as a gift from grandparents.
Strollers and car seats are bought new at the highest rate of products obtained for the buyer's own household. High chairs and changing tables are purchased new at the lowest rate. Play yards, changing tables, baby carriers and bassinets are bought second-hand at the highest rates. Of products received as hand-me-downs, baby monitors, furniture, high chairs, and car seats are ranked at the top. Car seats are least likely to be borrowed, while bassinets, furniture, baby monitors and play yards are most likely to be borrowed.
About the Report
This report presents a detailed analysis of the U.S. consumer market for infant, toddler, and preschool (ITP) durable furnishings and accessories suitable for children from infancy through age five. Products included are sold to consumers through U.S. retail channels including "bricks and mortar" stores as well as Internet sites, catalogues and others. Packaged Facts' sales estimates only include purchase of new products by parents or gift-givers, not purchase of used or second-hand items. The 2015 sales estimate is based on current research and a revision of estimates from Packaged Facts' 2010 report Infant, Toddler, and Preschooler (ITP) Home Furnishings, Accessories, and Toys: The U.S. Market.
Infant, Toddler, and Preschool Furnishings and Durables, 5th Edition also discusses major players and brands, and analyzes their key activities and performance. Market size data are provided for 2011–2015 and projections for 2015–2020. The report outlines key issues and trends affecting the overall market.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.
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