NEW YORK, Nov. 16, 2016 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, recently hosted an exchange with Sigve Brekke, President and CEO of parent company Telenor Group, and participants of its entrepreneur-support initiative, the Propeller Program. Tapad launched its Propeller Program in September 2016 with five early-stage startups from Norway. Propeller provides C-level guidance from Tapad executives and board members and gives the early stage companies space at Tapad's Madison Avenue headquarters for one year to establish a U.S. presence.
The entrepreneurs had the opportunity to share information about their initiatives, progress and future plans with Telenor and Tapad senior leadership.
"It was an honor to have Sigve join us and spend quality time with our Propeller Program participants," said Tapad founder and CEO, Are Traasdahl. "We are committed to 'paying it forward,' and Sigve's advice and guidance made a powerful contribution to this group. It is a thrill to see the opportunities already being created for our first-year Propeller companies."
"It was extremely motivating to have Sigve Brekke recognize the potential of our product, a digital tailor-made communication tool," said Propeller Marianne Haugland Hindsgaul, CEO and co-founder of Bubbly. "Propeller has the potential to be a game-changing initiative for companies like ours."
Patrik Olstad Berglund, CEO of Xeneta, commented: "Having a base of operations in New York has been so beneficial to our growth, and knowing that Sigve Brekke is a supporter of this program is truly inspiring."
"Telenor appreciates innovation. It's why they acquired Tapad," said Jin Ha, CEO of Eventum. "Sigve Brekke is a terrific example of how a large corporation can have forward-thinking management working to diversify the Norwegian economy."
Learn more about Tapad's Propeller Program here.
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions, acquired by Telenor Group in 2016. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers and technologies to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. In 2015, Tapad began aggressively licensing its identity management solution, the Tapad Device Graph™, and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco, Singapore and Toronto. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade." Among Tapad's numerous awards: TNCNet's Tech Culture 2016, EY Entrepreneur of The Year (East Coast) 2014, among Forbes' Most Promising Companies two year's running, Deloitte's Technology Fast 500, Crain's Fast 50, Entrepreneur 360, Digiday Signal Award, iMedia ASPY Award, and a MarCom Gold Award.
Lauren Leff for Tapad